The measure emulates Netflix’s move, but discussions are still in the early stages
A amazon it is looking at ways to include advertising on its Prime Video streaming service as it looks to further grow its advertising business and generate more entertainment revenue, according to people familiar with the situation. According to sources of Dow Jones Newswiresdiscussions are still in their early stages.
The giant is considering different ways to bring ads to Prime Video, people familiar with the matter said. One option would be to bring more ads to existing Prime members and give them the option to pay more for an ad-free alternative and other features, some sources said. The company is planning to keep commercial breaks short, they said.
The measurement emulates a movement of the Netflixthan in October 2022 including a cheaper plan that shows commercial ads before viewing the content. In Brazil, the plan with Netflix ads costs R$18.90 – in March, the company revealed that the plan had has added 1 million subscribers to its customer base.
Advertising has been an area of continued growth for Amazon. The company’s advertising revenue was $9.5 billion in the first quarter, an increase of 21% year over year. The company is the third largest player in terms of digital ad revenue in the US, after Google and Meta, according to Insider Intelligence.
Separately, the e-commerce giant is in discussions with Warner Bros. Discovery and Paramount Global about adding ad-based tiers to their streaming services across major video channels. Through Prime Video channels, users can subscribe to streaming services, including ad-free versions of Max and Paramount+, and view through the app./ DOW JONES NEWS
Source: Terra
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