According to information from the Wall Street Journal, Netflix is close to broadcasting its first sporting event, or something very similar. The company is in talks to create a celebrity golf tournament featuring F1 drivers and professional golfers.
Netflix has been trying to gain prominence in the sports area for some time. According to reports, the platform even aimed to wrest Formula 1 coverage from ESPN, but was unsuccessful in the negotiations. The company has also reportedly launched bids to obtain the rights to tennis, cycling and other low-profile sports.
The reason for this and possible other failures may have to do with Netflix’s reputation when it comes to live streaming: no, its reputation isn’t the best. In April, for example, your live broadcast of the blind marriage (Love is Blind) was such a flop that the service canceled the format for reality shows.
On the other hand, his first broadcast of a comedy special was successful. The stream debuted the category with Chris Rock’s stand-up, also the first where the comedian mentioned his conflict with Will Smith, which has come to be known as “slapping the Oscars.”
A celebrity golf tournament could be a test for Netflix to prove to leagues and advertisers that it can handle more complex events, as it tries to catch up with competitors like Amazon Prime, which has been streaming live sports from leagues such as the NFL, Major League Baseball and the Premier League.
The bet can also serve as a strategy, since with the success of golf days AND F1: drive for a living showed that content of this kind (as if it were a documentary with a touch of reality) draws viewers’ attention to sports they were previously unattractive in.
According to analysis by The Verge, the format could actually give Netflix a lot of content to stream, as well as a fair amount of intellectual property.
With information from The Wall Street Journal and The Verge
Post Netflix can stream your first (or nearly so) sporting event; Understanding first appeared on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
