With the transition from men’s football to women’s football last Sunday (18/6), Globo’s audience increased by 1,200% in São Paulo compared to last year. The broadcaster, which ignored the first phase of the Brasileirão, broadcast Flamengo x Santos in Rio de Janeiro and São Paulo x Palmeiras in Greater SP. The curious thing is that, despite this, the audience dropped by almost 50% with the broadcast of women’s football.
According to Kantar Ibope Media, São Paulo 1×1 Palmeiras averaged 13 points and a 25% share of the number of TVs turned on.
Compared to the same quarterly stage game shown by Band last year (São Paulo x Ferroviária), Globo achieved a 1,200% increase in viewers. Although, obviously, the classic broadcast by Globo last Sunday, with Palmeiras, champion of San Paolo and Libertadores, had a greater public appeal.
Another comparison refers to the Brasileirão broadcast by Band in 2022. There was a 225% growth (more than nine listening points) by Globo compared to the best index obtained by the São Paulo broadcaster, in the Corinthians x final International. At the time, Sept. 24, there were four points and 9% participation.
Last week, with the men’s teams of São Paulo and Palmeiras, football recorded 23 points and 42% participation for the broadcaster, in the broadcast period – from 16:00 to 18:00. In this case there was a significant drop in ratings (-43.5%) and share/participation (-40.5%).
The public has not yet ‘bought’ women’s football
The comparison with the last two Sundays shows that the public has not yet “bought” the female version. The Brasileirão contested by women has recently begun to receive more attention from the media and sponsors.
In Rio, Santos’ victory over Flamengo (3-1) recorded 14 points and a 26% share of the number of televisions turned on. This represents a 1,300% (or 13 points) growth in viewership over the same stage broadcast by Band last year.
According to Kantar, each listening point in Greater São Paulo represents 76,953 households or 206,674 people. In Rio de Janeiro, one point equals 49,547 households or 125,405 individuals.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
