Launching Cloud Solutions Google’s plan is for Brazil to account for 50% of its revenue in three years
Xertica, a Mexican public cloud consulting startup and Google Cloud’s main partner in Latin America, has announced its arrival in the Brazilian market, with an eye mainly on the public sector as a growth vector.
Present on the market since 2017, the company was born from the unification of three distributors Google, from different countries (Mexico, Colombia and Peru). It currently operates in Colombia, Mexico, Ecuador, Peru, Chile and Argentina, markets that generated revenues for the company of US$62 million last year.
According to the country manager of Xertica in Brazil, Alfredo Deak, the company’s plan when he arrives here is to give a strong boost to growth, and for 2023 the goal is to close the year with a turnover of 80 million dollars, already including the first revenues from Brasil. “We estimate that in three years Brazil will already represent 50% of the company’s total turnover,” reveals Alfredo.
For the Brazilian market, the startup will focus on clients in the government and justice sectors, targeting cities with more than 300,000 inhabitants. The company wants to promote solutions aimed at information security and data protection; cloud infrastructure management; artificial intelligence applied to the Justice area; and collaboration capabilities and administrative process automation for cities.
Furthermore, the company wants to serve regions that are still under-covered by cloud players. “We’re looking at areas like the Midwest, South and Northeast where cloud projects are booming,” Alfredo assesses. “But in addition to government, other market segments will be served: retail, education, digital native companies and the financial market,” he adds.
For the Brazilian operation, the Xertica it will start with a team of 14 people, and projects in the country will be carried out in synergy with the company’s regional team (which has about 260 people), taking advantage of the startup’s workforce already certified in Google Cloud. “Our regional team already has the knowledge of the methodologies and has Brazilian professionals. This gives us the agility to focus on go-to-market and deliver value quickly,” says Alfredo.
The entry into the Brazilian market is the result of an investment of approximately 1 million US dollars. According to the country manager, the company is already operating in the blue, having made some catches in recent years. The company has already raised $8 million in rounds, relying on funds such as Arteris Capital AND Effort catalyst as investors.
“For next year we are evaluating the possibility of going on the market and raising additional funds to accelerate in Brazil,” adds Alfredo, without providing further details on when or how much the possible new round entails.
Source: Terra
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