Netflix has been accused of using marketing tactics.UnresponsiveThe third season of the adaptation of Andrzej Sapkowski’s fantasy novel, starring Henry Cavill as Geralt of Rivia, is currently midway through for the new season of The Witcher, with the final volume set for release at the end of July.
In order to attract viewers who may have been put off watching the series due to recent events, Netflix adopted a soothing marketing strategy to ensure the series topped the most-watched series charts.
As most fans know by now, Henry Cavill has left the show and will not be playing the titular character in season four. The actor announced the news in October after the end of the third season, and Liam Hemsworth has a difficult task to replace him. His on-screen partner, Anna Chalotra, is still struggling to accept the news.
After the release of the third season on June 28, American magazine Forbes commented that billboards promoting the series noted Henry Cavill’s impending departure, but as fans believed Hemsworth’s version of the character would be less convincing.
The phrase used is:Yes, he’s still Geralt in Season 3“, which was also posted by the show’s official Twitter page, with the caption: “Just in case you need a reminder“.
The quote suggests that people might stop watching the show after Henry Cavill’s departure, which will no doubt make Liam Hemsworth even more nervous about taking his place when filming begins on season four.
Just in case you need a reminder. pic.twitter.com/bvV0hYjymU
– The Witcher (@witchernetflix) July 3, 2023
Fans came to Liam Hemsworth’s defense, with one writing: “This is completely disrespectful to Liam Hemsworth. We try it. What a lack of tacticsAnother wrote:I can’t believe this is true, oh my god. This is throwing Liam Hemsworth under the bus“.
One person called the decision “Pathetic“and someone else called him”Super awkward“, in addition to: “It just tells people that you don’t trust your makeover. I feel bad for Liam Hemsworth. He is in an impossible position“.
Here are some more reactions to the billboards:
Hemsworth should quit this is so disrespectful https://t.co/cZJiyLCKIs
— Amy Windsock (@AmyWindsock) July 4, 2023
“Hemsworth should leave, it’s disrespectful.”
They use this phrase as a marketing campaign, it must be such a hit for Liam Hemsworth 😭 Anyway Stan Henry as Geralt https://t.co/YWSomT0uDf
— Butterfly 🕊️ (@devvval) July 4, 2023
“Using that phrase as a marketing campaign must be a blow to Liam Hemsworth 😭 Anyway, stay Henry as Geralt“
After participating in the show, Liam Hemsworth wrote Instagram :”As a fan of The Witcher, I’m over the moon to have the chance to play Geralt of Rivia. Henry Cavill was an incredible Geralt, and I’m honored to have him hand over the reins and let me take the reins of the White Wolf in the next chapter of his adventure..”
“Henry, I have been a fan of yours for years and am inspired by what you have brought to this beloved character. I may have big boots to fill, but I’m really excited to enter the Witcher world.“
Season 3 of The Witcher is available on Netflix.
Here you’ll find a complete list of all the new series as well as all the new movies coming to Netflix in July.
Source: Allocine

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.