Visagism has myths that need to be clarified

Visagism has myths that need to be clarified


Makeup artistry is proposed as a tool capable of identifying the best image for each person. But there is a lot of misinformation about this science and its techniques.

Make-up is indicated as a great differential for the current image and beauty professional, as it allows “creating” the best image for the client. The technique considers facial and body structures, skin tone, tone of voice and much more, as well as personality.




In the consultation, the beautician verifies the person’s characteristics, as well as image attributes, such as style, haircut, accessories, eyebrow/eyelash design, as well as aesthetic procedures, if applicable.

“Misinformation about the method leads to an aesthetic standardization, which goes against one of the principles of visagism, which is to capture the essence and originality of each person”, considers Robson Trindade, master and doctor of visagism; and Tania Trindade, teacher and master of image consumption.

Brazil has the fourth largest consumer market in the world in the area of ​​beauty salons. These establishments are the second sector with the highest number of active businesses throughout the country, with over 790,000 businesses. The data comes from the platform Company mapFrom Ministry of Economy.

The numbers attract more and more professionals eager for news and trends. The Trindadi, who have a long experience in both professional practice and academic life, explain the three main myths surrounding visagism:

Myth 1: Visagism is only for haircuts

“No, it’s also for eyebrows, eyelashes, eyeglasses, nose, lips, teeth, jawline, cheeks, ears, neck, shoulders, breasts, etc,” explains Robson. He clarifies that hair is really, really important for framing the face. But, even considering only the hair, make-up advice is aimed at much more than the cut: “we evaluate the color, texture, finish, hairstyle, conditioning, hydration, flexibility, structure and shine, for example “.

The study treats the person in an integral way. You can also enter a recommendation for speech therapy, interpersonal relationships or even physical and mental well-being. Precisely because of its completeness, visagism has attracted both professionals, who want to deepen their knowledge of the technique, and customers, who want to exploit this resource for the benefit of the gaze.

Myth 2: One consultation is enough for life

“Absolutely not. Simply because we change our look so many times, also in consideration of age and life cycles”, explains Tania. According to the professional and teacher, at each new stage there is a particular feature to highlight, an idea to convey, a need for a new image to show. For this reason, counseling must be repeated at every stage of personal, social, professional or even media life. The result can be different every time in different scenarios.

“People change throughout their lives. In addition to age, friends, routines, interests change… and visagism accompanies the evolution of this person. The suggested image can also be a trend, but it is not it’s based on a trend, but on that person’s personality style personality,” says the professional.

Myth 3: For every face shape there is a haircut

“For every face there is a more appropriate cut. Which does not mean that a style of cut is the only ‘correct’ for a certain type of face”, argues the professional. Robson argues that the analysis of Visagism is much more thorough. “We developed the study on the basis of the person’s desire, the objective that the image aims at, as well as its characteristics. Revealing one’s beauty requires sensitivity”.

The purpose of visagism, according to Robson Trindade, is not to follow standards. And yes, personalize each client’s image.

Website: http://www.birodevisagismo.com.br

Source: Terra

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