Times are tough in Hollywood right now. As the historic double strike brings the entire industry to a standstill, Disney CEO Bob Iger takes an unfiltered look at the box office results of recent MCU films and the results of Disney films more broadly.
He cites Disney+’s increased production as one reason.Some disappointmentsAt the recent Sun Valley conference, Bob Iger admitted that the studio failed to meet public expectations by focusing (too much?) on streaming offerings. variety. The negative impact of this situation caused a real commercial disappointment in cinemas.
Ant-Man and the Wasp: Quantumania didn’t even make $500 million worldwide, but even other films outside of the MCU are benefiting from this strategy, he says. Like the disappointing starts of “Elementary” and “Indiana Jones” and “Dial of Destiny,” which should be summer blockbusters.
“There have been some disappointments and we wish some of our more recent films had done better. It’s not a personnel issue, but I think in the rush to grow our content significantly to serve our streaming offerings first, we ended up growing our audience more than needed in terms of time and attention.“.
It’s a meaningful statement from Disney’s No. 1. He continues his reflection:Marvel is the best example. They have never been in the TV business at a significant level.
Not only have they ramped up their movie production, but they’ve also ended up producing a number of TV shows, and frankly, that’s brought the focus and attention. I think that’s more of a reason than anything else“.
Are Too Many Streams Killing Streaming?
In response to the dismal box office performance of Pixar’s Elementary, Bob Iger cited the studio’s decision to put three Pixar films on Disney+ during the pandemic. Soul, Luca and Red Alert were not theatrical screenings and were broadcast live. Result? Buzz Lightyear and elementaryTwo Pixar films released exclusively theatrically after the pandemic flopped.
“There have been three Pixar movies in a row that have gone live, in part — and mostly — due to COVID. I think that might have created an expectation in the audience that they were going to stream eventually and probably soon, and that they were in no rush. And then there were, I think we can agree, creative failures.“
Pete Docter, Pixar’s creative director, shared the same sentiment in his column variety last month He called the studio’s decision to name three Pixar films on Disney+ in a row.A mixed blessing as we let the community know that these movies will be available on Disney+.
It is more expensive for a family of four to go to the movies when they know they will have to wait and the movie will be released on the platform“.
Last March, after the box office failure of Quantumania, Bob Iger said the MCU needed something new to shore up the box office: “Extensions have generally worked well for us. Do we need for example the third and fourth? Or is it time to turn to other characters?“
and add:There is nothing inherently wrong with the Marvel brand. I think you just have to look at the characters and the stories that we’re using, and if you look at the trajectory of Marvel over the next five years, you’re going to see a lot of new things. We’re returning to the Avengers franchise, but with a completely different set of Avengers.“
After these announcements, can we conclude that Disney is considering a copy of its streaming strategy? Since returning to head Disney, Bob Iger has made it his mission to cut operating costs and save bail.
Therefore, we can conclude that the latter now dominates the Pixar film room and will probably lower the sails in the Marvel series. will continue in the coming months.
Source: Allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
