The Women’s World Cup starts with good ratings on Sportv

The Women’s World Cup starts with good ratings on Sportv


The tournament started last Thursday (20) and is already bringing big numbers to the medium






The Women’s World Cup starts with good ratings on Sportv

The Women’s World Cup hasn’t started yet and has already brought good ratings on the first day of broadcasts on sportv. On the night of this Thursday 20, the duel between Nigerian and Canadian girls brought the channel to the lead of pay TV, raising the average range by 400% (increasing the audience 5 times) compared to the previous four weeks.

More than 930,000 people watched the first of 18 matches to be televised by sportv in the group stage of the tournament, taking the channel’s viewing share to 72%, meaning that for every 10 televisions switched on sports channels, seven were tuned into the Women’s Cup broadcast.

Considering the consolidated tracing of the two matches shown by the channel – Nigeria vs Canada (starting at 11.30pm) and Spain vs Costa Rica (starting at 4.30am) – more than 1 million people were reached, with a range growth of 388% compared to the previous 4 weeks.

Source: Terra

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