Artificial intelligence is gaining more and more space in the streaming market. An example of this is Netflix, which promised to increase investment in artificial intelligence during the presentation of its financial results for the third quarter of 2025.
The company highlighted that the use of the tools has the potential to expand production capabilities, attracting a wider audience. However, he assured that the idea is not to use technology to replace workers.
In a letter sent to shareholdersthe company said artificial intelligence is already present in its business. And he recalled that this has strengthened the recommendations on titles, as well as the production technology and promotion of the works available in the catalogue.
Netflix added that the technology represents a “significant opportunity.” It also highlighted that it is “offering creators a broad range of GenAI tools to help them realize their visions and deliver even more impactful titles.”
The company cited the film as an example Happy Gilmore 2which used generative AI to age characters. The producers of the series The billionaires’ bunker used the tools during pre-production of the work. The information comes from CNBC.
The post Netflix increases its bet on artificial intelligence appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
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