During the strike of Hollywood writers and actors, Disney is allegedly creating a task force dedicated exclusively to the study of artificial intelligence and how it can be applied to cut spending in the entertainment industry. In addition, the company will open 11 vacancies for technology professionals. Both rallies, which have crippled and postponed most in-development film and television productions, have as a common claim the regulation of AI in the industry.
AI Task Force at Disney
Artificial intelligence in entertainment
According to one of the sources, who spoke on condition of anonymity because of the sensitivity of the matter, companies in the entertainment sector must find ways to use artificial intelligence or risk being left behind.
According to this source, AI can help reduce spending on film and TV series production, for example, by as much as $300 million. This savings would be achieved over time.
In the theme park industry, AI could, for example, improve customer service or give ideas for new ways to interact with the visitor. A similar initiative has already been implemented: Project Kiwi, which used machine learning in Baby Groot, a robot that imitated the character of the same name from Guardians of the Galaxy. According to one of the sources, the hope is that one day the toy will be equipped with artificial intelligence and interact independently.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
