Shopcouture presented its ecosystem for the internationalization of fashion and beauty brands at the E-xport Meeting Auditorium, invited by ApexBrasil, which aims to show the event audience the opportunities to enter international markets.
Recognized as one of the main events in the e-commerce sector in Latin America, the Brazil e-commerce forum attracted digital sales companies and brought together professionals and specialists in innovation and technology focused on this segment, discussing the main trends and challenges of the sector. The event saw the participation of nationally and internationally renowned speakers and had digital transformation and technology as its central theme. At the invitation of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to show the public the opportunities to enter international markets, ShopCouture presented in its conference the evolution process of internationalization through a disruptive technology with a specialized approach on the theme “International Fashion Sales”.
The American market is one of the leaders in consumption in the textile and cosmetic industry, as well as being the main destination for exports from Brazil and, according to research performed by ABIHPEC, beauty chains lead the ranking of the most successful market abroad, with exports increasing by 13.5% to 117 countries in 2022.
ShopCouture unveils an operation that allows Brazilian brands to showcase their products to more than 50,000 registered buyers in its retail customer base. “Currently, the cost for brands to physically participate in international exhibitions has become very high and since the pandemic we have noticed a large migration of American buyers to the online environment and, through the platform, we are meeting this demand,” he reflects. Arnaldo RabelloCOO of the company.
The platform also has tools where the buyer (buyer) can place the order as quickly as in a B2B e-commerce. already the salesperson (seller brand) has the ability to view all buyers who visit his page, what products are added to the cart, as well as present lives with the collections of each brand, which can be viewed by buyers in different languages such as Portuguese, English and Spanish.
With the intention of bringing Brazilian professionals and businessmen closer to the new technologies that can strengthen their activities, several conferences have highlighted the resources for internationalization in this 14th edition of the Forum. Felipe Rodrigues, an entrepreneur from the Rio Grande do Sul footwear sector, who was present at the event, comments that “Brazil still needs to evolve a lot in the export process and the small entrepreneur looks forward with optimism to learning about new technologies and bringing another perspective for your business.
In this way, including new digital solutions aimed at exporting, the E-commerce Brazil Forum consolidates year after year as one of the main e-commerce events in the country with the aim of promoting the dissemination of knowledge and opportunities in this ever-evolving industry.
Website: https://shopcouture.com.br
Source: Terra
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