As expected: Barbie’s success goes beyond the box office and affects toy retailers. Much to Mattel’s delight, the maker of the famous doll from which Greta Gerwig made a movie that has grossed more than $1.2 billion worldwide to date.
Life has not been rosy for the firm, which has seen turnover drop by 12% in a year. Largely due to a 7% decline in worldwide doll sales. But Margot Robbie and Ryan Gosling have brought some shine back to their lives and accounts.
he asked ParisianFrédéric Tutt, an expert at Circana, a specialist research company in the field of consumption, confirms that sales of Barbie in France increased by 20% in the week following the release of the film in our premises. Exact figures are kept secret, it is difficult to say more about the spectacular side of this growth.
But it would also happen in the rest of the world. And especially in South Africa, where the increase is about a third. The phenomenon should continue, even increase during the Christmas period (which in the stores of the game year begins at the beginning of the school year). And that we owe it mostly to nostalgic teenagers and young adults, more than to children.
It is to them that the dolls with the image of the characters of the film (including the heroine in a pink gingham dress) are addressed, which cost between 49 and 99 euros, compared to 20 on average for the classic Barbie. What if Barbie Mann was just starting (again)?
Source: Allocine

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