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“I chose to be a consultant to be strategic,” says Rachel Maia
Building a strong brand is essential for the success of new entrepreneurs and their businesses, after all, effective branding can help differentiate your company in the market, build connections with your target audience and as a result, increase the trust of your customers .
Specialist Ciro Rocha, CEO of Plot, an innovation company specializing in business transformation, has listed four steps to building a successful brand. Watch:
Look for strategic partnerships
Look for other companies or influencers aligned with your brand, as this can help you expand your visibility and credibility in the market.
Prioritize customer service
Customer service is a vital part of building a strong brand, so provide excellent service at every stage of the customer journey and maintain a very positive and close relationship with your customers.
maintain consistency
Consistency is key to building a recognizable and trusted brand, so make sure every stage of the customer relationship, from communication to the final experience, is consistent across all interactions.

Constantly monitor and adjust
Your brand’s performance needs to be monitored continuously, so be open to changes. Always learn from customer feedback and adjust your strategy as needed. This will strengthen your brand over time.
“Remember, building a strong brand is an ongoing process. It values authenticity, transparency and a commitment to providing value to its customers, always with dedication and consistency. In this way your brand can easily stand out on the market and win the loyalty and trust of consumers”, concludes Ciro.
HOMEWORK inspires transformation in the world of work, in business, in society. Created by Compasso, a content and connection agency.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.