The box office success of Barbie has secured the launch of an IMAX version that will contain previously unseen scenes from September 22 in the US and other countries to be determined.
The announcement was made by Jeff Goldstein, Warner Bros. president of domestic distribution, and Andrew Cripps, president of international distribution:
If anything was missing from Barbie’s winning strategy, it was the ability to put Greta’s singular vision on premium IMAX screens in the super competitive summer lane. The fact that ‘Barbie’ continues to sell out worldwide in its sixth weekend of release demonstrates the quality of the film and the audience’s enthusiasm for the story.
We’re happy to give them the opportunity to see Barbie, whether it’s their first or fifth time, in an experimental format like IMAX.
Warner executives in a statement.
The director, Greta Gerwig, said that the film was made for the big screen and that the release of the version with additional scenes is a thank you to the fans of the character who have packed theaters around the world.
We made Barbie for the big screen, so it’s exciting to be able to bring her to IMAX, the biggest screen ever. As a special thank you to Barbie fans, we are thrilled to share some more of the incredible work of our cast and crew, adding special new footage that we hope audiences will enjoy.
Greta Gerwig.
As evidenced by Variety, Barbie It is on track to become the year’s highest-grossing release in the United States, having totaled $572 million in ticket sales in North America and nearly $1.3 billion globally.
With Oppenheimer’s same-day release, Barbie lost premium theaters (including IMAX) to director Christopher Nolan’s film.
At the moment, Barbie occupies the second position in the ranking of the highest grossing worldwide with 1.286 billion dollars, behind Super Mario Bros. – The Film which has $1.359 billion, according to data from the box office charm.
Will the Imax version of Barbie arrive in Brazil?
Warner Bros. has not yet released the complete list of countries that will receive the IMAX version with the previously unseen scenes, but, as noted by the site Chipputhe film is expected to arrive in Brazil given its box office success in the country.
How does ComScore data reveal the The globe, Barbie it became the second biggest opening in Brazilian cinemas, grossing R$22.9 million and was watched by 1.18 million people. Gerwig’s film was behind us Avengers: Endgame (2019)which reached R$29.9 million at the box office and 1.64 million admissions on its opening day in the country.
The post Barbie in IMAX: the new version will have previously unseen scenes that first appeared on Olhar Digital.
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