Find out how to create a virtual store with e-commerce platforms that offer resources and tools to customize your business and increase sales
Selling online is a reality for entrepreneurs of all sizes, from small, medium and large companies: in the search for an ideal system for setting up a virtual shop, it is necessary to consider the offers of websites and e-commerce management platforms.
There are many services available on the Web, some with basic free resource packs, that meet different characteristics and sales needs.
13 sites to set up a virtual shop
Discover platforms to create e-commerce with customization features and tools to control sales and payments.
1. WooCommerce
WooCommerce is a WordPress extension that allows you to create a virtual store within blogs and websites on the platform. The tool is ideal for bloggers, influencers, and small business owners.
The extension allows you to customize the user experience by adding other plugins with additional functions such as other payment methods and integration with marketplaces and social networks.

- Go to woocommerce.com
- Price: Free trial with additional paid plugins
2. Cloudshop
Nuvemshop is a very popular platform throughout Latin America, with over 100,000 active stores and complete solutions for SMEs and big brands.
The site offers sales automation features, inventory control, and integration with marketplaces and social networks. Nuvemshop allows you to create a virtual shop at no cost and with no product limits. There are also paid packages for larger companies with high sales volume.

- Go to cloudshop.com.br
- Price: Free with unlimited products. Paid plans are available starting at 59 BRL per month with extra features like more shipping options and access to custom reports
3. Integrated shop
The Integrated Store platform stands out for its ease of use and the free plan to offer up to 50 products. The site offers features for inventory control, sales reporting, integration with social networks, multiple payment methods, as well as a variety of customizable templates.

- Access to the website lojaintegrada.com.br
- Price: Free for 50 active products and up to 5,000 visits per month. Paid plans from BRL 43 monthly in annual subscription
4. Shopify
Shopify is a global reference for building ecommerce, highlighting the variety of customizable templates that cater to different store segments.
The platform has three plan options, all paid for in dollars, and only offers a three-day free trial.

- Go to shopify.com
- Price: Plans start at $19 per month (about R$95)
5. Magento
Magento is an ecommerce management platform known for its flexibility and robustness. Among its advantages are the open source system and the offer of free extensions offered by the community of users and developers of the service.
Also known as Adobe Commerce, Magento is ideal for medium to large sized stores and offers tools for managing traffic spikes and integration between B2B and B2C models.

- Go to magento.com
- Price: paid plans subject to personalized advice
6. Wix eCommerce
The Wix website building platform has its own solution for creating virtual stores, with ease of use and different templates ready to assemble virtual storefronts.
Wix eCommerce offers integration with various sales channels, such as marketplaces and social networks, as well as commission-free payment options and a delivery tracking system.

- Go to pt.wix.com/ecommerce/sell
- Price: Free with ads. Paid plans from R$ 16 per month
7. Tray
Tray is a complete ecommerce solutions platform with plans that serve small retailers to big brands. It offers customer service tools, shipping options, and payment methods, as well as integration with over 30 marketplaces and social networks.

- Go to tray.com.br
- Price: Plans from BRL 49 monthly in annual subscription
The advantages of opening your own online store
There are several advantages of creating your own virtual store through e-commerce platforms. Among the benefits resellers can expect are:
- Inventory control;
- Inventory management;
- Payment Processing;
- Terms of payment;
- Personalization of product pages;
- Sales reports;
- Activation of promotions and discounts;
- Delivery tracking;
- Shipping and shipping options.
markets for sellers
If you are not interested in creating your own virtual shop, there is the possibility of selling your products and services on marketplaces. There are several large platforms that allow third parties to advertise on their portals.
1. Free market
OR The Free Market provides for some methods of sale in its marketplace, including Mercado Shops for creating custom stores within the platform. Sales on the Classic and Premium plans have a commission that varies from 10% to 19% depending on the product category.
2. Amazonia
A Amazon offers two model plans to advertise products on its marketplace. On an individual basis, sellers pay an amount per item sold (R$ 2 plus commission). The professional plan works on a subscription model, charging a fixed fee per month (R$19.90). Commission rates vary between 8% and 15%.
3. Magalù market
OR Magalù partner program allows the registration of shops in the reseller’s marketplace. It is possible to advertise for free, but sales are taxed between 10% and 20% of the product value depending on the category.
4. Shopee
OR Shopee’s Market charges an upfront 14% commission on product sales and advertising. Sellers who opt-in to the free shipping program are charged an additional 6% for participating in the program.
5. AliExpress
the platform of The AliExpress marketplace accepts the registration of Brazilian merchants and charges a commission of between 5% and 10% on finalized sales.
6. I got sick
An alternative to advertise and sell clothes and accessories, the Enjoei allows the creation of a virtual shopwith a percentage of 12% on the simple ad or 18% on the full ad.
See also the caution needed when buying or selling on the web.
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