The business environment is undergoing changes such as the home office, short Fridays and flexible hours. The new trend is the four-day work week, which aims at the well-being of employees. 4 Day Week and Reconnect Happiness at Work are opening applications for a pilot project in Brazil. The goals are stress reduction and work-life balance. Implementing these changes requires a structured approach.
In recent years, the corporate environment has undergone a series of transformations in search of greater efficiency and employee satisfaction, bringing new approaches, such as remote working (home office), short friday (Friday with reduced working hours) and flexible hours. Now, the new trend under study is the reduction of the four-day work week, which has gained prominence in companies around the world, including the UK, US, Spain, Australia and other countries.
The 4 Day Week initiative, in partnership with Reconnect Happiness at Work, is open for registration until the end of this month for companies wishing to participate in the pilot here in Brazil. Interested parties should fill out the form available on the website to sign up. The “short” working week was discussed as an alternative to increase productivity and improve the quality of life of employees. This new approach aims to create a more humanised business environment, where employee well-being is a priority. The format proposed in the pilot project is 100-80-100: 100% salary, 80% workload and 100% productivity. Stress level, balance between professional and personal life, financial results and turnover (professional turnover) are some of the indicators evaluated at the end of the experiment.
The adoption of these new ways of working has been driven by several factors, including advances in technology, changing expectations of professionals, and a growing awareness of the importance of work-life balance. The positive results observed in several workload shedding projects have encouraged organizations around the world to experiment with new models.
The concept of working fewer days per week is in line with behavioral management and HR as companies become more and more dedicated to promoting a healthy and productive work environment. The 4 Day Week survey conducted in other countries has shown that happy and satisfied employees tend to be more motivated and engaged, resulting in increased productivity and, consequently, better results for companies.
Etalent, a company with almost four decades of existence, specializing in this topic, says that the path of human ecology (study between humans and nature) is to believe that people are integrated into ecosystems, just as one affects the ‘other. Therefore, a healthy work environment has a positive impact on the employee’s life and vice versa. For Jorge Matos, CEO of Etalent, a healthy corporate environment and positions in line with the human behavior of each professional, will tend to be more assertive and successful. “More and more time is spent at work, and by having a healthy environment and happy people doing their jobs, they will be less likely to get sick, both mentally and physically, as they won’t suffer from working. Happy people are more productive,” comments Matos.
Second research conducted by the University of Warwickprofessional happiness increases productivity by up to 12%, as well as reducing the chances of getting sick and losing your job. And in an article published in “Mundo RH”, a study carried out by Mercer Marsh and the National Confederation of Industry (CNI) underlined that for every R$ 1 invested in quality of life programs, companies save R$ 4 by reducing absenteeism and presenteeism. .
New generations, such as Generation Z for example, value autonomy, flexible working hours, as well as being their own bosses, raising the level of entrepreneurship in the professional market and forcing the corporate world to adapt to changes. The younger ones, in addition to having immediate behavior, have difficulty coping with the rigidity of traditional management, which involves a vertical hierarchy, fixed hours and boring routines.
In this sense, remote working, short Fridays and flexible hours have proven effective in reducing stress and increasing employee motivation, as well as attracting younger professionals. Unconventional recruitment, offering good salaries, autonomy and growth opportunities are some of the strategies that can attract them.
It is important to underline that the implementation of these new ways of working requires a structured approach, consistent with the needs of each company, with clear objectives, efficient communication and adequate technological tools to guarantee the good performance of the teams, even in virtual environments. .
Website: http://www.etalent.com.br
Source: Terra

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