Instant messaging apps like WhatsApp have become a common solution in the business environment to communicate between colleagues, customers and suppliers. However, the convenience of the instant messaging app also brings the risks of regulatory compliance violations, insider threats, and cybersecurity.
WhatsApp, the most used messaging app in the world: it has more than 2 billion users, according to Statista, has become a communication tool for companies to gain agility, especially in customer relationships. Tuvis, an Israeli startup, has developed a B2B platform that integrates the CRM (Customer Relationship Management) system with WhatsApp through Salesforce or Microsoft Dynamics 365, allowing companies to automatically feed the information exchanged via WhatsApp between a seller and a customer, preserving the history and focusing on the app experience.
In the same way that the app has become effective in customer relationships, in some cases it has become a channel for exchanging company information, which may be confidential. According to a survey of financial sector companies conducted by SteelEye, only 15% monitor conversations on the messaging app. Tuvis has developed a Compliance solution (Tuvis Capture) that archives messages exchanged on WhatsApp in SIEM systems, Blob Storage, CRM or other databases. The other security solution (Tuvis Protect) monitors the information exchanged on WhatsApp and prevents security breaches and leaks of confidential data.
According to Deborah Palacios, president and co-founder of Tuvis, every year companies lose millions of dollars due to leaks of confidential documents, the same way they lose money and customers by not allowing employees to use the messaging app. But she reminds you that it is possible to maintain active and effective communication, respecting the rules of compliance and safety. “Tuvis internal surveys show us that using WhatsApp allows businesses to speed up customer service by 225% and increase sales by 27%. Today it is absolutely possible to be productive safely,” comments Deborah.
“Every year, companies lose millions of dollars due to leaks of confidential documents, as well as losing money and customers by not allowing employees to use the messaging app,” comments the expert.
Examples of data leaks are numerous and compromise the information security of companies. Recently, the U.S. Securities and Exchange Commission (SEC) fined 15 companies more than $1.1 billion after finding that from January 2018 to September 2021, employees regularly communicated about company matters using messaging apps on their personal devices.
According to most recent Fortinet global report, 2023, 81% of businesses experienced malicious software attacks and/or password attacks in 2022, primarily targeting employees. Investing in solutions that protect employees, customers and the institution itself is increasingly necessary for the survival of businesses. “Enforcing SSO and DLP policies on our platform allows us to control the data shared by representatives, set alerts, and limit or allow access to specific teams, as well as increase registration compliance in regulated industries,” adds Deborah Palacios .
Website: https://tuvis.com/pt-br/
Website: https://tuvis.com/pt-br
Source: Terra
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