Apple strengthens commitment to carbon neutrality and use of recycled materials in new iPhone 15 and Apple Watch
During the “Wonderlust” event from September 12th to Apple presented updates to its line of smart watches with a less aggressive production method for the environment, and the new Apple Watch SESeries 9 and Ultra 2 are the brand’s first zero-carbon equipment.
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While the Watch Series 9 and Ultra 2 bring significant changes, the Watch SE only comes with an updated manufacturing method to achieve zero-carbon models.
The company says “emissions from three main sources of greenhouse gases have been reduced: materials, electricity and transport,” with a “small remaining amount” of emissions offset by “high-quality” carbon credits from energy-based projects. nature.
The commitment is part of Apple’s “Apple 2030” plan to make every product the company makes carbon neutral by the end of this decade.
So, the line iPhone15or Apple watch Series 9 e Watch Ultra 2 adopts 100% recycled rare magnets and 100% recycled cobalt in the battery.
Sport Loop bracelets have been redesigned using 82% recycled yarn from discarded fishing nets and are carbon neutral.
A new, highly durable FineWoven finish using 68% post-consumer recycled content with “significantly lower carbon emissions” than real leather has been introduced, which is being phased out in official accessories and covers.
The company also introduced new bracelets designed in collaboration with Hermès (containing 32% or more recycled fluoroelastomer which includes colored flakes for a unique pattern on each bracelet.
The same dye is present in the new one Nike Sport Loop with coating that reuses fishing lines from previous seasons.
“At Apple, we have a proven, long-standing commitment to leading the fight against climate change. Our focus on renewable energy and low-carbon design has already led to industry-leading emissions reductions, and we won’t slow down.” , said Lisa Jackson, Apple’s vice president of environment, policy and social initiatives. “We have reached a major milestone in making the world’s most popular watch carbon-neutral – and we will continue to innovate to meet the urgency of the moment.”
The new zero-carbon Apple Watch arrives in Brazil on September 22.
The Apple Watch SE will be sold with a suggested price of R $ 3,299. The Apple Watch Series 9 will arrive soon starting at R $ 4,999. The Apple Watch Ultra 2 will soon be sold starting at R$9,699.
Despite Apple’s focus on greener products, Hermès continues to sell premium leather bracelets for Apple Watch.
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Source: Terra
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