Rotten Tomatoes is a film and series review aggregation site that has become a main reference in the critical evaluation of audiovisual works. Using a scoring system that collects reviews from professional critics, it provides a percentage rating known as Tomatometer.
OR Tomatometer has demonstrated its ability to influence audiences’ perceptions of productions, influencing viewers’ decisions about what to watch. It is not uncommon to see some people associate a high score with Rotten tomatoes to the indisputable quality of a work.
However, there are reasons why you may want to think twice before trusting Rotten tomatoes as a measure of the quality of a film. Next, we’ll cover 3 reasons why you shouldn’t place so much value on an appraisal. Rotten tomatoes.
Reasons not to use Rotten Tomatoes
According to an article by Vulture Since September 2023, film advertising companies have allegedly attempted to manipulate soundtracks on the site to promote their productions. The article reports how the advertising company works Bunker 15 tried to manipulate the film’s ratings.Ophelia” to the Rotten tomatoespaying critics to write positive reviews.
The company also tried to influence these writers not to publish their negative reviews on their usual sites, suggesting that they keep the texts with negative reviews on less visible blogs than those Rotten tomatoes usually doesn’t check.
As a result of these tactics, several positive reviews were added to the film’s soundtrack Rotten tomatoeschanging its classification from “rotten” to “fresh”.
Did you know that the percentage in Rotten tomatoes Doesn’t that represent the average rating of a movie or series? In fact, it presents the proportion of positive reviews compared to the total number of reviews recorded.
OR Tomatometer it is a percentage that represents the proportion of positive reviews compared to the total reviews counted by Rotten Tomatoes. These positive reviews can include reviews that give it a high score, as well as reviews that are generally favorable to the film, even if they don’t give it a perfect score.
For example, if a film receives 100 reviews from critics and 75 of those are positive, then the Tomatometer of this film will be 75%. This means that 75% of critics’ reviews were positive, regardless of the specific scores assigned.
So, it is possible for a film with very high ratings and a film with modestly positive ratings to have the same Tomatometer. Likewise, a film with very high ratings, but also with low ratings, can have the same Tomatometer of a film with moderately positive ratings, as long as the percentage of positive reviews is similar.
However, Rotten Tomatoes also provides the average rating of a film. But this note is “hidden”. To access it, simply click on the percentage Tomatometer.
OR Rotten tomatoes calculate your score based on a simple division between positive and negative reviews. Which, often, may not reflect the complexity of critics’ opinions. This approach does not take into account the nuances of criticism.
The question of Vulture highlights how movie studios and advertising agencies working to promote films exploit the simplistic and binary classification system of films Rotten tomatoes, employing a variety of strategies to manipulate ratings. Furthermore, it is highlighted that this manipulation is aggravated by the fact that the Rotten tomatoes releases scores after only a handful of very few initial reviews, without concern that these reviews may not be representative samples.
Second Vulture, advertising agencies hired to promote films employ a number of crafty strategies, such as carefully selecting critics at preview screenings, choosing those who are likely to have a favorable view of the film. This is done with the aim of positively influencing the initial soundtracks of the film in the Rotten tomatoes.
The post 3 Reasons Why You Shouldn’t Consider Rotten Tomatoes appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
