Want to see ads between series? Disney+ says its subscribers do

Disney+ announced an ad-supported plan option in the US in December this year and now believes the strategy has been a success. The company has seen a sizable portion of new subscriptions opt for this version instead of the more expensive plan, and this number is expected to grow even more as other options undergo readjustments.

Plan with ads

Disney defends the plan

Although it may seem illogical, Disney defends the plan with advertising. In fact, when it comes to pricing, CEO Bog Iger already said at the company’s last earnings conference call in August that the option doesn’t follow the increase in value because it’s supported by advertisers.

The reasoning behind this could be because the company receives additional revenue from advertisers based on views.

Therefore, the option with ads may soon arrive in more countries. Canada and some European countries, such as the United Kingdom, France, Germany, Italy and others, will already have the plan on November 1st.

The post Want to see ads between series? Disney+ says its subscribers appeared first on Olhar Digital.

Source: Olhar Digital

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.