Disney takes complete dominance over streaming platform Hulu

Marking a major step forward in its control over streaming platforms, Disney announced the purchase of the remaining part of Hulu, which until then belonged to NBC Universal, from the Comcast group. NBC’s share was 33%, purchased by Disney for approximately $8.61 billion.

“Disney expects to pay NBCU approximately $8.61 billion, representing NBCU’s percentage of the $27.5 billion minimum guaranteed value for Hulu set when the companies entered into the deal in 2019, less upfront contributions of the outstanding capital call payable by NBCU to Disney,” IL describes official announcement.

The deal

Disney CEO Bob Iger believes this streaming combination is “a logical progression” from the company’s direct-to-consumer offerings “that will provide more opportunities for advertisers while offering bundled subscribers access to more content. robust and simplified”.

Want to see ads between series? Disney+ is convinced of this

Disney+ announced an ad-supported plan option in the US in December this year and now believes the strategy has been a success. The company has seen a sizable portion of new subscriptions opt for this version instead of the more expensive plan, and this number is expected to grow even more as other options undergo readjustments.

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Source: Olhar Digital

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.