Taylor Swift Breaks New Records With ‘1989 (Taylor’s Version)’

Taylor Swift broke yet another record she already held with the release of “1989 (Taylor’s Version),” which topped the Billboard 200 album charts in the US this week. Republic Records, the artist’s record label, reported that the album has sold more than 1.6 million units in the United States and more than 3.5 million globally, crowning Taylor Swift as the first artist to have six albums debuting at No. 1 with more than 1 million units. sold in history.

It is worth mentioning that the original version of “1989”, released in 2014, also had significant first-week sales, reaching 1.287 million copies, which at the time represented the largest sales week for an album since 2002. these numbers.

In addition to the commercial success, “1989 (Taylor’s Version)” broke all records on the Spotify platform, becoming the biggest debut of 2023, with 176 million streams, and the second biggest in the history of the platform, second only to itself , with new songs from “Midnights”. Taylor also extended her record on iTunes and Apple Music, amassing the most iTunes hits of all time. Additionally, “1989 (Taylor’s Version)” reached number one in 14 countries, highlighting the artist’s global reach.

Relaunch strategy

The success of the album crowns the singer’s strategy of rereleasing her old albums. The decision was a reaction to Scooter Braun, Justin Bieber’s manager, purchasing his original recordings without warning.

The entire “Taylor’s Versions” sequence – which also includes “Fearless”, “Red” and “Speak Now” – was very successful and the singer still has two albums from her catalog awaiting reissue: “Taylor Swift (2006) )” and “Reputation (2017)”.

The reissues contain all the original songs in new versions and unreleased songs. And at the same time as they are successful, they devalue the original discs purchased by the businessman: seeing the loss, he has already sold the content to third parties.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.