The furniture sector shows growth in Brazil

In recent years, the furniture market has seen notable growth in the country. Bruna Dias, specialist in the sector, comments on the increase and the relationship with remote working

The furniture market plays a crucial role in the Brazilian economy, generating jobs and contributing to exports, which reached the threshold of R$764.3 million at the beginning of 2022, according to SEBRAE data. Furthermore, the sector recorded an increase in retail sales of 2.3% in the first ten months of 2022, indicating a continued growth trend.

According to IEMI – Market Intelligence datacompany specializing in market research, the furniture and mattress retail segment has seen a period of expansion in recent years, reaching its peak sales during the pandemic, in 2021. With the transition of professional and study activities to the remote, there were changes in consumer behavior, who began to look for furniture that met the needs of professional home life.

The evolution of the furniture market in Brazil is demonstrated by the significant 80.8% increase in online sales in 2021 compared to 2019. Although online sales represent approximately 36% of total sales, the high level of satisfaction is notable of consumer customer, which reached 97%, reflecting the growing acceptance of e-commerce in the industry.

To delve deeper into the topic and clarify doubts, Bruna Dias, founder of elementscompany specializing in ergonomic chairs and office furniture, answers some questions.

What have been the main drivers of the growth of the furniture market in recent years in Brazil?

BD: Over the last 3 (three) years, the mobile market has taken us on an emotional roller coaster. After the pandemic scare, the industry bounced back impressively in 2021. During this period, demand grew significantly and consumers began to pay more attention to working from home, reflecting a greater focus on their well-being. The reality is that the furniture industry is facing a storm. However, in 2023, we see strong signs of recovery, although it is important to underline that this growth is becoming increasingly selective, as the market is more informed, more technological and more competitive.

How do you see the sector growing in the country?

BD: Without a doubt the current scenario is incredibly promising, speaking directly about corporate furniture. There are a number of factors contributing to this optimism, such as the proximity of Black Friday and Christmas, as well as more controlled inflation. What I have observed is that the mobile industry not only remains relevant, but is actively embracing technological transformation. This approach results in an exceptional experience across the entire customer journey, with an increasing focus on agility and consumer satisfaction, driving significant impacts.

An interesting trend is the growing receptivity of consumers towards innovations, sustainability, exclusivity and the feeling of belonging. Companies in the sector that are directing their efforts to meet these specific needs are distinguishing themselves and experiencing constant growth. Therefore, the future of the furniture market in Brazil appears bright, driven by a combination of economic and technological factors and a growing attention to consumer demands and desires.

Considering the ongoing transition to remote working, what are the main factors influencing the design and ergonomics of office furniture to meet growing consumer demands?

BD: I see many brands/industries only care about sales or sales volume, they treat people like numbers, as they are focused on that.

When you have a goal such as promoting satisfaction through high performance, providing new technologies and promoting a sense of the future in the present through futuristic designs, you end up generating value in people’s lives, offering productivity and consequently the product ends up being an outcome natural. extension of our entire delivery.

The consumer realizes that we create products thinking about their evolution, satisfaction and directly about their personal performance. People want the new, the different, the performance, the satisfaction, the future, now.

In light of the growing attraction of e-commerce in the furniture industry, how are companies using online platforms to expand the reach of their products and ensure a satisfying shopping experience for consumers looking for furniture-specific solutions ‘home office?

BD: Companies are investing more and more in their online presence. Well-designed and optimized websites. Strongly expanding the variety of products is a great differentiator. Imagine finding not only what you need, but also what fits your space perfectly. The importance in this sector of augmented reality cannot be ignored as it allows customers to visualize how the furniture will look before purchasing. But, in addition, investments in branding and brand strengthening strategies influence, create movements and generate trust. It’s like building a direct bridge to the heart and mind of the consumer, making the brand a natural choice. And to further promote the brand, making marketing materials available to partners facilitates market reach and increases opportunities for all.

Website: https://elements.com.br/

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.