Spotify announced this Thursday (16) an expansion of its partnership with Google Cloud. According to the streamer, the platform will now be equipped with artificial intelligence great technologywhich should help identify a user’s listening patterns across podcasts and audiobooks to suggest more personalized recommendations.
The evolution of our technology has been accompanied by Google Cloud’s commitment to creating the best possible platform to run our products and further driving innovation with the emerging capabilities of generative artificial intelligence.
Gustav Söderström, director of product and technology at Spotify.
The news comes as the music streaming giant has sought to boost its profits by diversifying into revenue-generating formats, such as podcasts.
The expanded partnership should also explore the use of LLMs to provide a safer listening experience and identify potentially harmful content.
Spotify and Google Cloud
The agreement between Spotify and Google Cloud began in 2016, when the streaming company announced that it would migrate all of its data infrastructure to the Spotify cloud service. great technology.
The change occurred at the time due to two main points:
In the past, Spotify purchased or licensed services from data centers around the world to store and process its data and deliver music and videos more quickly to users.
The post Spotify will use Google’s artificial intelligence to personalize recommendations appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
