Ana Paula Braun has defied the odds and excelled in female entrepreneurship
Not afraid to take risks, Espírito Santo nutritionist and entrepreneur Ana Paula Braun, now 36 years old, with 3 children, 5 beauty clinics, 80 employees and more than R$25 million, has always believed that one day she would change the his life.
“Believing in yourself is the first step towards success. This phrase always resonated in my mind, even when I was still very young and had almost no perspective on life,” she says.
Daughter of a bricklayer and an illiterate mother, from an early age she learned the value of hard work and perseverance, on a path marked by challenges, difficulties and overcomings.
“I grew up in a difficult reality, but I refused to accept the limits that life seemed to impose. I knew that to achieve my dreams I needed determination and courage, so I helped my father with construction work, so that he could save the assistant’s money and have something extra for our family. We lived in a small mud house, with few resources. It was all very difficult,” recalls the entrepreneur.
As a teenager, Ana Paula faced an even greater challenge when she became pregnant at 14. Discredited by many, what seemed like an obstacle turned out to be a leap and she took motherhood as one more reason to fight for the future. To spend more time with her son, generate income and complete her studies, she dedicates herself to crafts. In addition to making jars with biscuit decorations to sell, the young “entrepreneur” also spent her afternoons teaching manual activities to other people.
I will change my life
Willing to change the scenario and living conditions of her family, Ana Paula dreamed every day of working in a consortium company, near her home.
“In addition to determination, I really believe in dreams. I dreamed of a job at the company that was on the street between my house and my parents’ house and one day, when I opened the newspaper, I saw a vacancy announcement. I went with my face and courage, got the job and made a career there. My first salary was R$70 and the last one, when I decided to leave the company to start a business, was R$30,000,” she recalls proudly.
Traveling a lot for work, with no time for his son, he left the company and opened his own business. A scholar since she was little, she also enrolled in a nutrition faculty, dividing her time between work, home and study.
Along with higher education came an unexpected opportunity that completely changed the life of the microentrepreneur who was going through difficult times in business. “A friend who had a practice was moving abroad and offered me the chance to keep the job. Even though I couldn’t work as a nutritionist yet, I saw a way to maintain the space and pay the rent. The room was transformed into a space for aesthetic procedures. I hired a beautician to work together and the first Clínica Execelência was born, written this way to attract attention. After graduating I started working as a nutritionist and, over time, clients started arriving,” she celebrates.
Clínica Execelência was growing and the entrepreneur needed to expand the space to meet demand. With an entrepreneurial spirit that knows no bounds, she has opened additional stores in the region and developed a line of nutricosmetics, offering customers a full range of beauty and health care products.
Today Clínica Execelência is a successful chain, with 5 stores in Greater Vitória and a growing franchise. “I am living proof that it is literally possible to build a castle from brick by brick,” he concludes.
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Source: Terra
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