Duolingo launches its 2023 retrospective and reveals the phrase of the year

Duolingo launches its 2023 retrospective and reveals the phrase of the year


Duolingo’s annual retrospective is now available to all users of the language app; the company also revealed the 2023 phrase

OR Duolingo published this Monday (4) its long-awaited annual retrospective. Additionally, the company released the phrase of the year and a usage report that places Brazilian Portuguese as the tenth most popular language, leaving Russian behind in user preferences.



Duolingo retrospective

The Brand of Our Language appears as one of the highlights of the Year in Review, the retrospective of students’ learning journey in 2023 now available to all from this Monday (4).

To do your own retrospective, just open the app and check everything on the screen.




Duolingo also launched an individual retrospective this Monday, with characters and learning statistics (4) (Image: Disclosure/Duolingo)

Most popular idioms

The launch also marks the publication of another global report from the platform, which once again lists English, Spanish and French as students’ preferred languages; the trio was also the most popular in Brazil.

The top 10, however, now includes Portuguese and other changes, such as Korean which has become more popular than Italian and has risen to sixth place in the global ranking; again, tourism is part of the reason, along with global consumer interest. dramas and K-pop. With this came another interesting trend, with younger people preferring Asian languages, studied in small sessions, while older people prefer European languages ​​and are more frequent on the platform.

The updated ranking with the most studied languages ​​on Duoligon looked like this in 2023:

  1. English
  2. Spanish
  3. French
  4. German
  5. Japanese
  6. Korean
  7. Italian
  8. Hindi
  9. Chinese
  10. Portuguese

Phrase of the year

Innovation and artificial intelligence They were also remembered by Duolingo, which chose “the bird is a bot” as phrase of the year. The platform reflects the dramatic increase in marketing campaigns, including fictitious protests against the robot bird AI adoption for digital services.



The fictional protest against the robot bird marks Duolingo's quote of the year, which mentions the rise of artificial intelligence (Image: Disclosure/Duolingo)

For Duolingo senior learning scientist and chief content editor Dr. Cindy Blanco, changes in language rankings and teaching dynamics reflect cultural shifts. “Languages ​​are a bridge between cultures and we see it [essa] trend reflected in the data [nossos] students around the world, as global events continue to impact teaching standards,” he adds.

The platform’s report cites, for example, Russia’s war against Ukraine as reducing people’s interest in the language. At the same time, greater integration across Latin America has also meant that Brazil’s neighbors have taken an interest in our Portuguese, with Paraguay and Uruguay being the countries with the greatest interest in the language. Meanwhile, Korean has increased by 75% in major countries around the world, such as India and the United States, as a result of greater interest in the country’s entertainment and artists.

Trends on Canaltech:

Source: Terra

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