‘Italy made with love’ enhances passion and talent ‘made in Italy’
The documentary series “Italy made with love”, dedicated to Italian craftsmanship, won an Emmy in the category Best educational and informative program in the Los Angeles daytime ceremony dedicated to television productions.
Produced by Symbio Studios, owned by Patrick Greene, who is also the director, the series is broadcast on PBS and highlights the best of the craftsmanship of five Italian regions (Liguria, Tuscany, Umbria, Puglia, Emilia-Romagna and Venice).
“We hope that this is just the beginning. ‘Italy made with love’ has proven to be an extraordinary tool for knowledge and an effective driver of territorial marketing and the activities involved”, said producer Francesca Pedrazza Gorlero.
“When it aired last year on PBS and also on Ita Airways, United and now Iberia, the artisans, who have now become friends, often called me telling me that tourists and customers showed up because they saw them in the documentary.
A great satisfaction for us Italians who worked on the project and for Patrick, who strongly wanted it”, he added.
“My wife Sara is from Bologna. Her father is Dodi Battaglia.
We spent the Covid period in Italy, close to his family.
Every day I saw the shops closed and the artisans continuing to work. I wondered what I could do for them. That’s where the idea of Italy made with love was born,” said Greene, who had already won an Emmy in 2014 for best director in the Ocean Mysteries series with Jeff Corbin, also produced by Symbio Studios.
“It was an honor to be able to tell the stories of some of Italy’s most incredible artisans. I was inspired by their passion and talent. We live in a world of speed and e-commerce; I wanted to show the impact of something made with love and rooted in the culture and history of a country,” Greene emphasized.
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Source: Terra

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