Wanda effect?  Netflix plans to expand the Addams Family universe

Wanda effect? Netflix plans to expand the Addams Family universe

The Netflix series “Wandinha” is a success. And successes have consequences. Thanks to over 250 million views of this series, Netflix wants to create its own universe of “The Addams Family” productions. It’s a sort of “Marvel Cinematic Universe” – only from Wandinha.

For those in a hurry:

The first spin-off style production (when it “comes out” of another production) should be a series focused on Uncle Chico, played by Fred Armisen in the first season of “Wandinha”. The information comes from the Screentime newsletter, from Bloomberg.

According to the newsletter, the roadmap is still in its early stages. The streaming platform negotiates with MGM and Amazon, owners of the copyright of the “Addams Family” franchise.

For now, the only confirmation that has come from Netflix regarding the morbidly humorous family is the second season of the hit series whose protagonist is played by Jenna Ortega.

Netflix Cinematic Universe

According to Bloomberg, the intention to expand the Addams Family universe shows that Netflix follows the current trend of producing more sequels, prequels and reboots based on already established intellectual properties.

The possible spin-off of “Wandinha” is not an isolated case. That’s because other projects are in development at Netflix, including a spin-off series from the “Extraction” franchise (those movies starring Chris Hemsworth) and two “Peaky Blinders” spinoffs.

The Bloomberg newsletter points out that this phenomenon in the streaming industry is comparable to the golden age of spin-offs in the 1970s. This shift in television production, which previously focused on original stories, is now leaning heavily towards adaptations of famous franchises. .

Considering budget limits and marketing strategies, one of the ideas for investing in titles that the public already knows is quite simple: reduce the high costs of advertising campaigns.

The post Wandinha Effect? Netflix’s plans to expand the Addams Family universe appeared first on Olhar Digital.

Source: Olhar Digital

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