Advertising is coming to Prime Video in 2024: what we know for France

It’s Prime Video’s turn to play the “advertising” card. The streaming platform follows in the footsteps of Netflix and Disney+, which have experimented with the offering to attract more subscribers, slow financial losses or reinvest money in quality programming.

And that’s the latest argument Prime Video has put forward to justify the inclusion of advertising on its service. A new offer will be launched Worldwide from 2024. And the United States appears to be the first country to test it with a scheduled arrival on January 29. To the $139 a year that subscribers will pay to use the catalog, they will have to add an additional $2.99 ​​per month.

What about France? Contacted by us, Prime Video indicated that “The ad release date will be announced later in 2024“And that they had”No word yet on pricing“.

in a press release A platform published last September explained this shift in strategy:

“To continue investing in quality content in the long term, Prime Video series and movies will include a limited amount of advertising in France through 2024. Our goal is to show significantly fewer ads than linear TV and other on-demand TV services. No action is required from Prime members. The price of a Prime subscription will not change in 2024. We will offer you a new ad-free option, the price of which will be announced later. In the weeks leading up to the introduction of advertising on Prime Video, we will email Prime members to let them know how to subscribe to the ad-free option. “

Thus, French subscribers will be able to enjoy their offer without advertising, but the change will definitely happen in 2024 if the platform sticks to its strategy.