After securing Candace Cameron Bure’s okay, the GAC family takes another page from the Hallmark Playbook

Sometimes some aspects of life seem completely set in stone, which means that when big changes start to occur, it can come as a shock. That’s probably true for anyone who’s been paying attention to news on the Hallmark Channel in recent months, as several stars on the network (which is well known and loved for its seasonal romantic movies made for TV) have signed on to deals with rival GAC family for similar projects. hour later landing agreements with people like Candace Cameron Bure and more, GAC Family is about to take another page out of Hallmark’s popular playbook: Christmas in July.

How will the GAC family celebrate Christmas in July as a hallmark?

If you’ve seen anything on the Hallmark Channel lately, you’ve probably seen their promos Christmas table in July , which airs all month and actually features three new ho-ho-holiday movies that focus on the quintessential winter celebration. Well, GAC Family is no exception, with this relatively new network (which changed its name at the end of September 2021) now has several Christmas films from last year, viewers can expect to see Great American Christmas in July.

The promotion, which was revealed on the channel Youtube , you will watch reruns of GAC Family vacation movies, starting July 2nd, then 24/7 during the 4th of July weekend. The event will be hosted by recent Hallmark transplant Jen Lilley (news on Lilley’s deal with GAC Media came in mid-January. ), who played last year royally wrapped for christmas for the GAC family. Fans will be able to watch reruns of previous GAC Christmas films (including the Lilley film), as well as other favorites such as A Cenerentola Christmas, A Match Made at Christmas, Mrs. Miracle by Debbie Macomber, Yes Call me Debbie Macomber’s Miracle Lady. And best of all, those who tune in can check out the new holiday movies slated for Great American Christmas 2022.

Several Hallmark stars have signed deals with GAC Media (owned by GAC Family and led by Bill Abbott, former president and CEO of Hallmark’s parent company, Crown Media) since late October, when the star Danica McKellar has decided to bring her talents to the GAC family with an exclusive deal . Notably, we also saw the aforementioned Candace Cameron Bure make the decision to work for the GAC family (although her deal is not exclusive), alongside Trevor Donovan (also signed into an exclusive deal), while starring as Chad Michael Murray, Cameron Mathison, Jessica Lowndes and others have started making films for the network.

In addition to being able to attract many Hallmark stars, The GAC family also rescued the former Hallmark staple, the cat bowl and will begin airing its own version of the special, the Large American Rescue Bowlin 2023.

While Hallmark has managed to strike deals with many of his talents now, such as the star of the neighbor Two tickets to heaven Ryan Pavey Holly Robinson-Peete, Lacey Chabert, Heather Hemmens, The importance of matter The star of Aimee Teegarden , and bigger names, it’s clear that the GAC family is still on a very Hallmark-led path with its move to Christmas territory in July. So it would appear that keeping an eye out for any upcoming similarities between Hallmark and GAC Family would be a good idea for viewers.