The team was called Alfa Romeo and the five-year contract expired
Sauber has enlisted Canadian rapper Drake to officially change the name of its Formula 1 team, which is now called Stake F1 Team following the expiration of its five-year contract with Alfa Romeo. In an animated video posted on social media, where a racing car emerges from the smoke, Drake announces: “Guess who’s behind the wheel? We are. The era of the Stake F1 Team begins now, fasten your seat belts. ” The new identity will be adopted in 2024 and 2025, preceding the partnership with Audi from 2026.
Stake, an online casino company and former sponsor of the Swiss team, now assumes the naming rights. Recognized for his commitment to sport and as a global ambassador for the Toronto Raptors, Drake is a partner of the brand, which also sponsors English soccer club Everton and the UFC. The team says, in a statement about the new era, that it intends to “challenge the status quo” and “disrupt conventional concepts of sports and entertainment sponsorship.”
– Last season marked the beginning of Stake’s journey into Formula 1, and the brand’s new role as headliner represents the next exciting step on that path – said Alessandro Alunni Bravi, team representative.
In addition to Stake, a partnership has been launched with Kick, an Australian streaming service mainly focused on the gaming universe, which now holds the naming rights to the car called Kick Sauber C44. The launch of the single-seater is scheduled for February 5 in London. Sauber emphasizes that its team is working hard to deliver a surprising show that will fully reveal the team’s new identity, bringing back the “wow!” factor. for sports.
Sauber participated in Formula 1 from 1993 to 2018 under its own name, associating itself with brands such as Red Bull, Petronas and BMW. With the agreement with Alfa Romeo the name of the team became exclusively that of the partner. From 2026, Sauber will become the official team of Audi, attracted by Formula 1 following changes to engine regulations, which promote greater use of electricity and sustainable fuels.
Source: Terra
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