This is already official: the ads are coming to Netflix, reports Hollywood Reporter. The platform’s CEO, Ted Sarandos, confirmed at the Cannes Lions Advertising Festival on Thursday that the streaming giant will be the next ad. And explained it to the face.
Indeed, Netflix has long opposed advertising on its service, but after posting frustrating numbers last quarter showing that the service had lost 200,000 subscribers, the company said it would offer a new, low-cost subscription. Advertising to attract new customers. .
“We’ve missed a large segment of consumers, these are people who think “Netflix is too expensive for me and I don’t care about advertising”.“- said Sarandos on the stage of skin lions.
We add subscription categories with ads, we do not add ads on Netflix as you know it today. We add a plan with ads for people who think “I want a low rate and I watch ads”.
This is the first time Netflix has participated in the Cannes Lions Advertising Festival, which clearly indicates the company’s desire to treat this new territory. Sarandos has confirmed that they are already in talks with potential partners. However, he did not name the launch date of this offer.
Ted Sarandos at the premiere of the 4th season of “Ozark” in New York on April 21, 2022
At the same time, Deadline We learn that Netflix has laid off 300 additional employees. The move comes after 150 positions were cut in May due to a slowdown in the company’s revenue growth.
“Today we unfortunately laid off about 300 employees“- Said the representative of Netflix.As we continue to make significant investments in the business, we have made this adjustment so that our costs increase in line with the slow growth of our revenues. We are very grateful for everything they have done for Netflix and are working to support them during this difficult time of transition.“
The most recent layoff came after Netflix lost 200,000 subscribers in the first quarter. The company began staffing in April with several members of the fan site Tudum before positions in U.S. teams were reduced. In addition to the United States, this new stream of deletion is now affecting countries in the Asia-Pacific, Europe, the Middle East, Africa, and Latin America.
Netflix employs approximately 11,000 people worldwide.
Source: allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
