Disney+ lost 1.3 million subscribers in the final quarter of 2023 (October to December) after a price increase in the US and Canada, as reported by Variety. The number went from 112.6 million to 111.3 million at the end of the year, even impacting the record achieved by the service in the previous quarter (from August to October): the total number of subscribers, including other markets, fell from 150.2 million to 149.6 million.
In contrast, Hulu, which now operates under the full control of Disney, saw an increase in subscribers to the service: from 43.9 million to 45.1 million, streaming only. The platform is still working in test form. An integrated version of Hulu and Disney+ is expected to launch in March 2024.
We are on track to meet or exceed our annualized savings goal of $7.5 billion by the end of fiscal 2024.
Bob Iger, CEO of Disney.
Disney and the end of password sharing
The drop in subscribers also comes after Disney announced the end of password sharing in the US, following the same strategy used (and much criticized) by Netflix. The measure was implemented in Canada late last year.
The decision to end password sharing was communicated via email to Hulu subscribers and will go into effect on March 14.
The post Disney+ Loses Subscribers After Price Hike in US appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
