Since late last month, Amazon Prime Video began circulating in the United States with advertising. Advertising in the middle of series and films worried some users, fearing that the experience when using the service would decrease in quality. To reassure the public, Amazon even said that it “intended to have significantly fewer ads than linear TV and other streaming TV providers.”
More than a week after the ads began running, users have experienced that, indeed, the interruptions are timely and do not hinder immersion in what they are watching. At least that’s what the site reports CNET.
“Not all titles have advertising, downloaded episodes have no advertising and some content does not require advertising in the middle of the video,” comments one user of the service.
For example, explain that there were no commercials when watching an episode of Mr. & Mrs. Smith. Before, during or after the episode or even when the next episode aired in autoplay.
Ad counting can improve the experience
What can be concluded from audience experiences so far is that, overall, Prime Video’s ad breaks are shorter than those of competitors like Hulu, Disney Plus, Netflix and Paramount Plus.
The post Prime Video: See what first impressions of ads look like appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
