In the increasingly competitive streaming industry, Disney+ lost 1.3 million subscribers in the final quarter of 2023 — from 112.6 million to 111.3 million — the media reported. variety. This drop is in response to an increase in subscription prices effective from 1 November 2023. The most expensive offer on the platform increased from €89.90 to €119.90 per year.
Like Netflix, Disney+ offered its subscribers an alternative with a less expensive offer, but with advertising for €5.99 per month. By this new year of 2024, the platform hopes to turn the curve and regain 5.5 to 6 million subscribers to Disney+.
How Disney+ is going to win back its audience
Rough predictions, compared to Netflix: After raising subscription prices and announcing an end to password sharing, the streaming giant saw its subscriber numbers decline before it gained 6 million new users in the following months.
This drop in Disney+ subscriptions could also explain the disappearance — permanent? – Programs like Willow, Pistol or Le Cratère. Removing those movies or series that didn’t attract enough viewers allows the platform to save money.
To attract audiences once again, Disney+ is again counting on its blockbuster series from the Marvel and Star Wars universes. Among the new releases in 2024, we can count two Lucasfilm productions, The Acolyte and Skeleton Crew with Jude Law, as well as WandaVision’s Agatha: Darkhold Diaries and the spin-off of the animated series X-Men ’97.
Source: Allocine
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
