The channel must take advantage of the stagnation of its competitors to move out of 3rd place in the Ibope rankings
Distributed on Sunday (19), the first call of ‘Chega Mais’, a program that is expected to premiere in March on SBT mornings, made a good impression. Charisma and credibility unite the three hosts.
Paulo Mathias resigned from Jovem Pan News in January to join the project. Regina Volpato was enjoying a long holiday after leaving TV Gazeta’s ‘Mulheres’ in July last year. Michelle Barros has not been on television since May 2022, when she left Globo.
The attraction should be a variety magazine with recurring topics: cooking, fashion, celebrity news and a pinch of journalism. It won’t reinvent the wheel, but it should inject some freshness into Open TV’s stagnant morning schedule.
It will compete with ‘Encontro’ with Patrícia Poeta and ‘Mais Você’ by Ana Maria Braga, from Globo, and ‘Hoje em Dia’, from Record, led by Celso Zucatelli, Ana Hickmann, Ticiane Pinheiro and Renata Alves.
There is an urgent need to revamp options for early-bird viewers. These three productions have difficulty reinventing themselves. The arrival of a new competitor should push for greater creativity in agendas and tables.
The number of televisions turned on from 6am to midday is considered low. Therefore, the competition for audiences will intensify with yet another program vying for the attention of those browsing for live entertainment or information.
Under the leadership of artistic director Daniela Beyruti, SBT did the right thing by stepping out of its comfort zone to take risks in a calendar already dominated by its main rivals in Ibope. The broadcaster has the infrastructure and talent to offer an attractive alternative to Globo and Record. Simply avoid sameness and try to surprise.
The numbers demonstrate that Silvio Santos’ broadcaster has the possibility of growing in audience measurement. In the week of February 5 to 9, ‘Encontro’ averaged 6.5 points, while ‘Mais Você’ scored 6.8 and ‘Hoje em Dia’ 3.6 points.
On SBT, the journalist ‘Primeiro Impacto’, broadcast all morning, obtained 2.4 points. A program like ‘Chega Mais’ shows the potential to touch the record and even surpass it. And Globo, despite being a leader, is no longer unreachable. A good product can bring Silvio Santos’ channel to 1st place.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
