We, from , we bring information about artificial intelligence every day. One of the most sought after technologies in the world today, it is the subject of countless studies and already finds application in the most diverse fields.
And in the anime? Will this mixture match? This was the question posed by the foreign site The limit to Rahul Purini, the new CEO of Crunchyroll, the largest anime streaming service in the world.
And his answer was direct: yes, this is a problem on the platform.
“AI is really one of the things we think about in different workflows across the company. Now, one of the areas we’re focused on is testing subtitles and our transcripts.”Purini said.
He explained that the technology would allow subtitles to be inserted in multiple languages in a much shorter time. This way, Crunchyroll could bring its releases forward to subscribers.
In the interview, the executive also clarified that the idea is to use artificial intelligence only in subtitles and not in dubbing. This topic has generated much controversy around the world, with industry professionals defending the regulation of AI.
For Rahul Purini, however, this is an issue that has been overcome and his stream will continue to work with people in this area:
“Dubbing, for now, not much, for various reasons. Generally our dubs are adapted, not directly translated, so it involves a creative process for each region”he concluded.
The information comes from Omelette.
Voice actors in defense of the profession
You can access the full article on this voice actor campaign in this other text on .
Growing anime market
Returning to anime, it is important to point out that Japanese cartoons stopped being something niche for children only a long time ago.
A survey carried out by the digital magazine Polygonin the United States, showed that 42% of Generation Z and 25% of Generation Y respondents watch anime with some frequency.
Just to give you an idea, among Gen Z respondents themselves, only 25% watch the NFL, the largest American football league on the planet – and one of the most popular sports in the United States. In other words, we are talking about almost double the number of young people who prefer watching anime rather than sports.
This behavior is reflected in the numbers of Crunchyroll, the largest platform in this segment in the world.
Like most entertainment providers, the service has exploded during the pandemic, going from 5 million paying subscribers in 2021 to more than 13 million last month. This is a record.
And the market expectation is that this contingent will become even larger in the coming years. The industry demands respect, raking in millions of dollars year after year.
The post Crunchyroll: Anime platform tests artificial intelligence for subtitles, but not for dubbing appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
