A very original but cheeky way of advertising.
Marketing is so competitive and requires so much originality that a good idea can be worth its weight in gold, if implemented well, of course. And there have been cases in which audacity has reached unsuspected limits when it comes to promoting a common product like beer. Well, Chile did it in 2004 with its version of Star Warsin which, every now and then, Obi-Wan Kenobi took a sip of his favorite beer.
Intergalactic advertising
As you read: When, at the beginning of the Y2K decade, beer advertisers were looking for a way to promote their product, someone on the marketing team had the wonderful idea that, out of nowhere, Star Wars characters would appear on a can of beer. Crystal.
As revealed recently in a TikTok video showcasing the videos that went viral, let’s see how, for the film Return of the Jedithe television station did not need commercial breaks to promote the drink in question.
Through sequences in which, together with other actors who simulated costumes, sets and even hairstyles, the characters were seen taking cans and bottles of Cristal beer from thin air to place the advertisement in the most organic way possible.
Even if in the original story George Lucas If I never thought that Obi-Wan Kenobi would have a beer with Luke after talking about his father, in total there were five such interventions…
Read the article on QuandoCinema
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
