The city of Serra Gaúcha has increasingly established itself as one of the main tourist destinations in the country; RTSC experts comment on the potential of the destination
A fixed destination for the July and Christmas holidays, Gramado is increasingly establishing itself as a tourist attraction for all seasons and all tastes. In 2023, the city, located in the heart of the Serra Gaúcha, struck record number of visitors, with 8 million tourists. The number was the city’s highest ever since 2018 and represents a 6% increase from 2022, when the destination received more than 7.5 million travelers, according to city hall data.
Until the end of March, the city promotes 9th Easter in Gramado. In addition to themed decorations in the streets and squares, the program includes artistic, cultural, religious, gastronomic and sporting attractions in Praça das Etnias, Rua Coberta and Avenida Borges de Medeiros. The objective is to encourage the sale of chocolates and tourist movement throughout the month of March.
According to Marcos Jorge, founder and CEO of RTSC, a holding company that supports the development of tourism in Brazil, a continuous calendar of attractions increases the attractiveness of destinations, allowing the flow of tourists during every month of the year. Another important point according to the executive is efficient cost management and modernization of the experience. “With adequate financial management, companies can optimize their resources and offer quality services to visitors”, He says.
In addition to traditional attractions such as Lago Negro and the charming Avenida Borges de Medeiros, the city has theme parks such as Mini Mundo and Snowland. Another highlight are the hotels in the region. According to Trip Advisor platform, three of the best hotels in the country are located there: the Hotel Colline de France, the Hotel Valle D’Incanto and the Hotel Ritta Höppner. “This type of attraction is fundamental to making the visitor experience more engaging and personalized, enriching the experience of tourists”, underlines the manager.
About RTSC
Founded in 2014, RTSC invests in the tourism ecosystem across Brazil in order to expand hotel options for Brazilians and foreigners. Currently, the holding company has 1,000 employees, 500,000 investors and R$11 billion under management.
Website: https://www.linkedin.com/company/rtschholding/
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
