Yes, the future has arrived at film festivals, perhaps the most famous and emblematic of them. The Cannes Film Festival announced this Wednesday (10th) the launch of a new category within the award, focused on the so-called immersive cinema.
But what is immersive cinema? In a statement, the Cannes organization explains that “immersive, collective and interactive works will be shown that use virtual reality, augmented reality and other cutting-edge technologies to transcend conventional narrative and transport the audience into other worlds, narratives and eras”.
The text also mentions the film Flesh and Arenaby director Alejandro González Iñárritu, a feature film presented at the festival in 2017 with this format: “virtually present, physically invisible”.
It is worth noting that Iñárritu received a special Oscar for the project. The Academy’s management decided to honor the director’s work as “recognition of a visionary and powerful narrative experience.”
The 77th edition of the Cannes Film Festival, which will take place from 15 to 24 May, will propose eight works in the immersive cinema competition.
The awards ceremony will take place in a separate special ceremony.
What was the Carne y Arena project
More information on immersive cinema
Being a relatively new and little explored modality, immersive cinema is part of a series of different experiences involving screens and the seventh art.
Now let’s look at some experiences reported here in Brazil. In Belo Horizonte, for example, the company ZW Design has developed a different cinema hall for the MRV Arena, at the Clube Atlético Mineiro:
There is also this other video released a few years ago on the Wolf Maya Actors School Facebook. The example, however, shows a South Korean mega studio.
HAVE YOU EVER HEARD OF IMMERSIVE CINEMA?
Today (21/04) is World Creativity and Innovation Day! And when we talk about creativity it’s impossible not to remember the world of art, right? After all, we are always amazed by the ability of films and series to surprise us with a shocking story, a breathtaking performance or an innovative production. Speaking of innovation, today we will take a look at what is being created for the future of Cinema: immersive cinemas! Considered a trend for audiovisual production in the coming years, 360° cinema has already gained space on platforms such as YouTube and Facebook and among famous directors, such as Wes Anderson (director of the award-winning “The Grand Budapest Hotel” and “Moonrise Kingdom”) , who created the Making Of of his latest film “Isle of Dogs” entirely in 360° format.
In the video we see the project for the National Museum of Gwangju, in South Korea, the first cinema in the world with 360° spherical projection! Have you ever thought of watching your favorite movies completely immersed?
#tv #cinema #audiovisual #cinema360 #criatividadeeinovacao #creativity #technology #immersive cinema #audiovisual production #innovation #photography #3D
Published by Mayan School of the Wolf Wednesday 21 April 2021
The information comes from Variety.
The post What is immersive cinema? Virtual reality films arrive at the Cannes Film Festival, first appearing on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
