Stellantis will invest R$13 billion by 2030 in a production hub in the Northeast

Stellantis announced on Thursday that it will invest 13 billion reais in its Goiana (PE) industrial hub between 2025 and 2030, in a strategy to launch new vehicle platforms and improve manufacturing competitiveness in the face of the arrival of Asian rivals in the village .

The investment is one of the largest ever made by a private company in the history of the region and with it the company intends, in addition to launching new vehicle models, to increase the number of local suppliers at the Pernambuco plant from the current 38 to 100. The goal is to achieve savings on production costs thanks to the proximity of the components that equip its models in the region, Emanuele Cappellano, president of Stellantis South America, told journalists.

In Goiana, Stellantis produces sport utility models such as the Jeep Renegade, Compass and Commander, as well as the Fiat Toro pick-up. The factory’s capacity is 280,000 cars a year, a level Stellantis has not yet reached, the executive said, without detailing the level of use of the unit.

“We want a broader supplier base to increase the competitiveness of the hub,” Cappellano said. “The hub still suffers from a lack of competitiveness,” he added, citing problems involving the region’s infrastructure and a shortage of qualified staff.

The executive did not provide details on the investments, but said that the factory will receive resources for the production of vehicles on platforms that can receive, in addition to combustion engines, hybrid powertrains, and that there will be further contributions in sectors such as safety vehicles .

According to the executive, currently the level of nationalization of Stellantis components in Brazil is “more than 80%”, but the company only produces combustion models in the country. The production of the group’s first hybrid vehicle in the country is expected to be announced in the second half of the year.

When asked about Goiana, Cappellano said that the nationalization rate of the complex is “a little less than 80%”. According to him, “local production means lower costs, less effect of exchange rate volatility on imports and lower maintenance costs for the customer.”

The value of the investment in Goiana is part of the 30 billion reais that the company intends to inject into Brazil by 2030, according to Stellantis’ announcement in early March.

The rest of the resources, 17 billion reais, will be distributed between the two other car factories the company has in Brazil: one in Betim (MG), which produces Fiat models, and one in Porto Real (RJ), which currently assembles Citroen cars.

Stellantis has already launched three vehicles in Brazil this year, including the new Fiat Titano pick-up and the presentation of the Citroën Basalt “utility coupe”. By the end of the year, the automaker group plans to launch six more vehicles in Brazil. In the total investment plan until 2030, there will be 40 new models in the region, eight powertrains and four “biohybrid” platforms, the company’s branding for flexible hybrid models.

According to Cappellano, Stellantis will be able to produce an electric car in Brazil by 2030. “We are thinking about launching an electric car, but this depends on the market trend and financial sustainability. The problem is how many of these cars they can be absorbed” by the market”, explained the manager, recalling that in Brazil the production of an electric car costs 10 thousand dollars more than that of a combustion car.

ARGENTINA

In addition to the 30 billion reais expected for Brazil until 2030, Stellantis will inject 2 billion reais into Argentina during this period, Cappellano said.

The executive did not provide details on the launch of the new package, but said the company will produce in Argentina the Peugeot 2008 utility vehicle, which required investments of $270 million from a previous investment plan in the country. The model will be Stellantis’ first SUV produced in Argentina.

“We delayed the announcement (around 2008) to see the political and economic scenario in Argentina, but now we are ready to announce the investment,” Cappellano said. The car will be exported to Brazil, along with its smaller sister 208, already sold in the country via imports from Argentina.

Source: Terra

Rose

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