It’s the most watched movie on Netflix, but it may never get a sequel!

A few days ago, the New York Times published a very interesting article about Netflix’s new strategy: making fewer movies, but with better quality. If the big boss of the firm, Ted Sarandos denied the rumours Since then, it’s clear that the streaming platform has taken a new direction in recent years.

By establishing itself in different territories in 2015, especially in France, the American giant chose an offensive strategy by multiplying local and international projects. And quality isn’t always there (hi Marcel). By offering complete creative freedom to its teams, Netflix has been able to bring back great directors (Scorsese, Iñárritu, Fincher, etc.) but also bankable talent in the stable.

Netflix is ​​not shy about paying hundreds of thousands of dollars for Ryan Reynolds. The actor will have made three big-budget films for them (around 150/200 million each): 6 Underground, Adam Through Time and Red Notice.

In this latest film, which was released in 2021, the producers made a real heist on the screen Reynolds, Dwayne Johnson and Gal Gadot. With nearly 450 million hours watched since its launch, Red Notice is Most viewed movie on Netflix :

“We can criticize ‘Red Notice’ all we want, but the film was watched 230 million times in its first 91 days, or 2.5 million times a day on average for 91 days. And in the first half of 2023, more than a year after its release, the film was still watched the equivalent of 190,000 times a day from January to June 2023. Frédéric informs us that he analyzes the trends through his site Netflix and figures.

The company has announced the start of work on two suites… from which we have no further news today.

Red Notice 2, where is it?

In June 2023, while she was a guest at Netflix’s TUDUM event, Gal Gadot gave news From Red Notice 2. The Israeli actor revealed that the script is finished and he was even able to read it. If he confirms that all the teams are working, the shooting of the film will not start soon.

While Netflix wanted to release a Red Notice movie every two years, this second installment won’t be released until 2025 or even 2026, if it’s delayed anyway. In addition to the extremely busy schedules of these three stars, Hollywood continues to pay for last summer’s actors and writers strike. Many performances were seriously delayed, while others were simply postponed or canceled.

Economic conditions that may harm Red Notice 2 and 3.

Netflix and its future plans

Netflix also seems to have taken things easy when it comes to continuing all of its successes. Proof of this is the example of Agent Stone with Gal Gadot, which was released last year. The ending of the action film clearly announced the second part, which probably will not see the light of day. When we look at the time it takes the giant to produce them, we wonder if Netflix’s strategy is a good one.

“The issue of sequels is really a very interesting issue. In Birdbox’s case, it’s less of a sequel than a spin-off, as the “real” sequel was announced a few years ago, with no recent news like Red Notice 2 and 3, Army of the Dead 2 or The Gray Man 2.

Netflix tends to announce sequels a little too quickly, but ultimately doesn’t release them. The fact of retaining talent so they don’t go elsewhere, at least for the time being, is probably an important point, but Netflix also needs franchises to thrive, even if I’m not sure that’s necessarily a mandatory passage.

Birdbox Barcelona is an interesting case because there was a desire to move the action to another country, to measure the global aspect of Netflix, which they have often tried in the past, with the South Korean version of La Casa de papel or Elite India. version. In figures, he’s been working quite a bit since then Bird Box Barcelona was the 3rd most watched non-English language film of 2023 on the service.” He concludes his analysis.

The platform was also supposed to release The Old Guard 2 this year with Charlize Theron before it was later postponed. It’s surprising when we know that it was made a long time ago and that subscribers have been waiting for this sequel for 4 years… so it doesn’t bode well for Red Notice 2.