Competition for the Brazilian streaming market is increasingly fierce. And in this dispute Roku seeks his space. The company, which dominates the market in the United States, also wants to become a leader in Brazil.
The US software company, which launched its first TV device in 2008, has grown steadily over the past decade. In 2023, it reached the mark of 80 million active accounts globally and more than 100 billion hours of streaming on its platform, averaging a record 4.1 hours per day per user, in the fourth quarter.
In the United States, Roku’s user base is already larger than the subscribers of the six largest traditional pay TV providers combined. At the same time, the company is looking to expand internationally. The focus is Latin America, where it is already present in 12 countries, with a strong presence in Mexico and Chile.
There is currently a wide range of systems available. But it is a market that requires gains in scale, which is why in the next three or four years we will see a movement similar to that of mobile phones, in which today two models practically dominate, iOS, from Apple, and Android, from Google. .
Luis Bianchi, marketing director of Roku
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Source: Olhar Digital

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