Madonna brings 1.6 million fans to Copacabana and increases Globo’s audience

Madonna brings 1.6 million fans to Copacabana and increases Globo’s audience


With a show full of sexual freedom and homage, Madonna and guests celebrated diversity and music in Rio de Janeiro




Known around the world for her bold performances and fervent defense of sexual freedom, Madonna put on a memorable show on the sand of Copacabana this Saturday night (4/5). Some 1.6 million people gathered to witness the end of her “Celebration Tour,” a celebration not only of her 40-year career, but of diversity, boldness and artistic freedom.

The night was filled with symbolic acts of sexual freedom, including simulated oral sex and masturbation, elements that Madonna has always used to challenge norms and celebrate female empowerment. During “Vogue” and other songs, the singer and her dancers, dressed in minimalist costumes, engaged in choreography that evoked sexual acts, provoking and enchanting the audience in attendance. The “Hang Up” dance, with topless dancers, broke Globo’s standard, which broadcast everything live, or rather with a 15 minute delay.

Madonna arrived about 40 minutes late for the start of the show, even though TV Globo, Multishow and Globoplay showed the entire event, which lasted until dawn. The show began around 10.47pm and continued until around 1am, with the network modifying its live schedule to accommodate the delay. Viewers responded positively. The audience in Sao Paulo reached peaks of 22 points, while in Rio de Janeiro the performance reached up to 26 points, exceeding the broadcaster’s usual average for the time slot, higher for example than “BBB 24”.

Brazilian collaborations and tributes

The event saw the participation of Anitta, Pabllo Vittar and a youth percussion group from a samba school, broadening the connection with the local public. Anitta made a notable appearance alongside Madonna in the “Vogue” performance, where they both took part in a ballroom recreation, handing out 10s and evoking the iconic LGBTQIA+ dances of 1980s New York. The two were involved in the performances, with the dancers simulating oral sex on the performers. Pabllo Vittar joined the queen of pop to dance to the rhythm of “Musica”, accompanied by the sound of samba, in a vibrant cultural fusion.

In one of the most emotional segments of the show, Madonna also honored Brazilians by paying tribute to artists who died from AIDS. The performance of “Live to Tell” was accompanied by images of Renato Russo, Freddie Mercury, Cazuza and Betinho, adding to the show a reflection on loss and memory that, in reality, was just emotion.

Source: Terra

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