Bianca Andrade announced a new visual identity for the “Boca Rosa” brand and received a lot of criticism on social media. This Friday (7), the brunette took a stand explaining the reasons why she replaced pink with grey. Understand everything!
Bianca Andrade , who argues with the make-up artist Mari Mariatook to social media this Thursday (6) to announce the brand’s new visual identity ‘Pink Mouth’. The movement has generated controversy on social media, as the businesswoman – who underwent radical transformations in appearance over the course of his fame – has ‘abandoned’ the company’s traditional bright pink and opted for shades of grey, black and white. On Friday (7), the brunette responded to some criticism and explained her repositioning.
Bianca Andrade criticized after announcing the new visual identity of ‘Boca Rosa’
On Tuesday (6), using the ‘Boca Rosa’ profile on social media, Bianca announced her new identity. “Introducing the new Boca Rosa. The power to inspire. #BocaRosa,” she wrote the story. “The NEW BOCA ROSA can arrive! Modern, courageous, practical, different, Brazilian, authentic! We are in love with you!”, she added the creator of the brand. It didn’t take long some Internet users began to criticize the mail!
“They took away THE WHOLE IDENTITY OF BOCA ROSA to turn it into a minimalist and boring brand, THE SAME AS ALL BRANDS!”, blasted one follower of Andrade on Instagram. “Eh, Boca Rosa is now Boca Cinza? What a joke! Come back with the perfect aesthetic that marked your name, Bia”, asked another person, outraged by the radical change. “Minimalism must end!” asked a third Internet user. “The colors convey something dull, dirty and sad to me,” wrote a fourth account.
The entrepreneur explains the radical change and promises surprises for…
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Source: Terra

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