Intel’s vice president assured that the company will “beat” competitors in the field of artificial intelligence, while another executive noted a global race for the resource
“A Intel will win in artificial intelligence.” This was stated with conviction by Michelle Johnston Holthaus, vice president and general manager of Intel’s Client Computing division. The statement made at the Intel Tech Tour at the beginning of June corroborates old speeches from company leaders and shows the blue team preparing its semiconductor troops for the era of artificial intelligence on PC.
At the invitation of the company itself, the Canaltech was at the Intel Tech Tour in Taiwan to meet new Lunar Lake processors of notebooks and Xeon 6 for data centersas well as the AI accelerator Gaudi 3. Beyond that, the event highlighted how the company led by Pat Gelsinger wants to outsmart its competition and take a leading role in the field of artificial intelligence.
The task won’t be easy, but Holthaus explains that Intel is working on three pillars to achieve its plan: platform first, software scalability, and leadership. To complete this planning, the Canaltech he also spoke to the director of SoftwareIntel Graphics and Architecture, Tom Peterson.
AI everywhere
Intel’s foray into artificial intelligence for the average consumer began recently, during the launch of Meteor Lake notebook processors at the end of 2023. Less than a year later, the giant returns to focus its efforts on this segment with the Lunar Lake generation, which more than doubles the number of trillions of operations per second for related activities.
However, Michelle recognizes that AI is still in its early stages, particularly regarding the capabilities and opportunities it offers users will have to take advantage of this technology:
“Things like object removal, super-resolution or text summarization and all these models are just one of many critical layers of the software stack that we are working to enable and bring to the PC.”
The executive believes that artificial intelligence is driving global change and providing powerful tools that have “a profound impact on the way we work, live and play”. With particular attention to new user consumption habits, Intel wants to bring artificial intelligence everywhere, from the edge to the outside Data centers.
IDM 2.0 for artificial intelligence
For some time now, Pat Gelsinger and his team have been constantly talking about IDM 2.0, a set of practices and solutions that aim to rebuild Intel’s dominance in the industry. For AI, the platform issue is the first pillar to address.
The idea is for Intel to collaborate with its various partners, such as ASUS, Acer, Dell, Compal and Winstron to provide products for the home and professional segments. This, according to Michelle, also reverberates in a broader production ecosystem, which involves the entire production chain.
“From the type of materials, to the manufacturing process, to the resource chain, to the techniques to improve battery performance between CPU, NPU and GPU. We think of this as a system as a whole,” explains Michelle Johnston Holthaus.
Furthermore hardwarethe software needs to be well aligned between the end consumer and the developers, which is still a thing difficulties at Intel in some caseslike GPUs.
To overcome not only optimization and compatibility issues, the blue team is working with several partners to enable around 150 AI features, with the expectation that the number will reach 350 by 2025.
This also includes the professional software package that developers can work with Generative AI or other functions. More complex programs such as OpenVino, Hugging Face, Onyx, and the popular Pytorch are now available and optimized for the Core Ultra line of home processors.
Moving to the leadership pillar, Intel’s vice president and general manager says the company’s ambition is to expand the concept of PC AI far beyond computers, addressing the masses.
To that end, the Santa Clara giant wants to accelerate momentum technology in all directions, with multiple price points and PC options, from notebooks to the next Arrow Lake for the players side.
No fear of competition
Coincidentally or not, statements from Intel Tech Tour and Michelle Johnston Holthaus targeted the Microsoft’s new Copilot+PCs announced equipped with AMD processors AND Qualcomm with artificial intelligence capabilities.
During a question-and-answer session, Michelle and other Intel executives were constantly asked about investments by rivals like OMG, NVIDIA and, above all, Qualcomm. The company, which has new Snapdragon X Elite under his tutelage, it has come to shake up the notebook and PC AI markets, but Intel doesn’t seem all that worried.
When asked about whether the new Co-pilot+PCs require processors with NPUs of over 40 TOPS to run, and the current generation of Meteor Lake only has 16, and if these CPUs were already obsolete, Michelle was bold. The executive states that there is a lot of speculation regarding the competition and responds to the question by stating that “anyone who has purchased an AI PC [com Meteor Lake] It will serve you well for years.”
Even without directly mentioning NVIDIA, which insists that its GeForce video cards already are perform much better in TOPS for AI, Intel’s vice president commented that the company will continue to invest in the GPU scene. According to research conducted with partners around the world, approximately 40% of developers will use graphics cards to run their workflows.
“We will continue to invest in graphics because we know we need to provide choice and flexibility to developers,” comments the executive. Holthaus also emphasizes that this investment is not limited to the launch of accelerators such as the recent Gaudi 3, and designs integrated graphics in processors such as Arc Xe2 of Lunar Lake.
In fact, to block the advance of its green rival, Intel will follow an open ecosystem path. The company’s senior vice president of data center and artificial intelligence, Justin Hotard, highlighted this new strategy, saying that it will allow other companies to use Intel’s foundries to improve and diversify support for this technology among other companies.
Intel will win in artificial intelligence
Michelle Johnston Holthaus spared no words to ensure that the blue team not only intends to do so, but will take the lead in the war for artificial intelligence and performance with the launch of the new Lunar Lake:
“Like I said, we will win on performance, we will win on graphics, and we will win on AI. I truly believe that Lunar Lake will reshape the way you think [a arquitetura] x86 and will definitively transform the way people use their PCs with artificial intelligence.”
Close race
After such an incisive speech like this, the report of Canaltech interviewed Intel’s director of software, graphics and architecture, Tom Peterson. The executive admits that the process of consumer adoption of AI PCs is still gradual and, in fact, may not be right for everyone at this time.
However, the executive sees the current dispute between companies over the dominance of artificial intelligence not just as a simple struggle between companies in the tech world, but between global powers.
“There’s no question that there’s a race for AI. And it’s not just a race between companies, it’s a race between countries. There’s a kind of global awareness that AI is going to change every industry.” , Tom Peterson explained to Canaltech.
For the executive, the efforts of Intel and other companies are based on the speed of implementation of these technologies, and the sooner this is done, the more efficient your company will be and the more market will be conquered: “The beautiful thing is that for us this it really doesn’t matter, because our question isn’t whether AI will be huge.
Speaking of countries, the director highlights a technological dispute between powers such as China and the United States. In the last months, the Chinese market has suffered a serious blow of imports of GeForce GPUs, blocked by the US Department of Commerce in an attempt to reduce progress in the field of artificial intelligence in the eastern country.
In other words, Tom Peterson shows that Intel’s strategy is to implement artificial intelligence into its products as quickly as possible, aiming to create a large ecosystem on its platform. The path, however, is arduous, as its competitors are not behind in this race, but only the future will show which great technology – or country – will emerge as the winner. That’s if someone actually wins.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
