In a release note for King Costela, the fast food chain says it has “rethought past attitudes” after selling rib-free Whopper Ribs
OR Burger King the new sandwich announced on Thursday 13th King rib, which includes shredded ribs. The product launch campaign includes a thank you to Procon-SP, which sued the fast food chain in 2022 for false advertising in the marketing of the sandwich Whopper Rib without ribs in its composition. In a statement, Burger King says it has “rethought past attitudes” to include the new sandwich on the menu.
At the time, on the snack bar’s website, the composition of the Whopper Costela burger was described as pork with rib flavor. After controversy on social media, the product was renamed Whopper Paleta Suína.
According to Burger King, King Ribs marks the launch of a new premium line of sandwiches from the brand, called The Kings.
According to the company, “the past has served to rethink attitudes and create an even better sandwich, with premium ingredients never used before by the chain”, reads the launch note.
The launch campaign, created by the David agency, also includes a video that begins with the story: “Dear Procon-SP, when our Whopper Rib was cancelled, it hurt. But today we are grateful. If it weren’t for you , we weren’t going to create a prime rib sandwich, made with chopped prime rib.” The material ends with “Thank you, Procon-SP!”.
Source: Terra
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