Searches for products that promote well-being have intensified since the pandemic
Over the past five months, healthcare and pharmaceutical e-commerce has seen 16% growth, standing out as the only online retail segment to show an increase over this period. The searches carried out for these categories reached the threshold of 137.3 million unique visitors, showing a significant change in the population’s consumption habits, according to data from Report on e-commerce in Brazil.
Ease of access to e-commerce platforms via mobile devices was a crucial factor. Also according to the survey, 82% of visits to the healthcare and pharmaceutical sector are via mobile phone, ranking it as the fourth most used sector for these devices, behind only jewelery and watches, children’s and footwear.
The supplements market in Brazil has also reaped the benefits of this growth. With the growing pursuit of health and wellness, consumers are turning to dietary supplements to supplement their diet and improve their quality of life. The convenience of purchasing these products online, combined with trust in established brands in the market, has increased sales and expanded the consumer base. Since the pandemic, the healthcare and pharmaceutical sector in e-commerce has shown steady growth. The change in consumption habits during the pandemic period, with a notable increase in online purchases, became a common practice that still persists today.
Lauton Suplementos, for example, has seen an increase in demand for its products on e-commerce platforms, reflecting this trend. With the expansion of the digital market, the company continues to invest in quality and innovation to meet the needs of modern consumers, who seek convenience without giving up high-performance products.
“This increase in demand for supplements today reflects changing consumer habits and the growing demand for health and wellness. We at Lauton are committed to offering high-quality products that meet the needs of consumers who seek convenience and efficiency in their online activity . shopping,” says Kennedy Lauton, nutritionist and co-founder of Lauton Suplementos.
The growth of e-commerce of healthcare and pharmaceutical products not only reinforces the importance of the sector, but also highlights the crucial role of dietary supplements in promoting a healthy lifestyle. The trend is for this demand to continue to grow, driven by the growing awareness of the importance of preventative health and easy access to these products through digital platforms. As the digital market evolves and consumers adapt to new purchasing methods, the integration sector in Brazil is poised to continue growing, offering innovative and accessible solutions to an increasingly demanding and informed public.
Website: https://www.lauton.com.br/
Source: Terra
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