Featuring neuroscientist Carla Tieppo, Carlos Galvão (IronMan Brasil) and Tamires Dias (Corinthians and Brazilian football team), the work portrays aspects of personal and professional development.
Neuroscience, the field that studies the nervous system and the stimuli that drive actions, emotions, behaviors and learning, takes on a new approach with the launch of the book “The Brain in Action – The Secrets to a High-Performance Mind”, written by Marina Marzotto Mezzettineuroscience specialist and company leader Neuro(efficiency)science.
With the participation of Carla Tieppowho works with neuroscience applied to human and organizational development, Carlos Galvão, CEO and founder of Unlimited Sports, responsible for the implementation of IronMan in Brazil, and Tamires Dias, player of Corinthians and the Brazilian football team, the work addresses issues of personal and professional development.
The book is composed of 11 chapters that make the complex processes of the human mind understandable. The author explores the interactions between thoughts, feelings and behaviors, with insights into motivation, concentration, consistency, self-sabotage, flow state, success and happiness.
“The book not only demystifies neuroscience, but also enables readers to understand and harness the power of the mind to achieve all aspects of life. Therefore, it contains an accessible approach, challenging conventional norms of thought about the labor market and development. Among the highlights This is how neuroscience can promote a healthy balance between personal and professional life, suggesting practical exercises and formulas to apply in everyday life”, comments the author.
This is the first book by Marina, a pioneer of the concept of GNH – Gross National Happiness Index in Brazil. “GNH is an alternative concept to the Gross Domestic Product (GDP), used to measure the well-being and quality of life of citizens, considering factors such as mental health, work-life balance, environmental quality, culture and education,” he explains.
Launch of works and Olympic Games
The book launch coincides with the celebration of human potential during the Olympic Games, which will be held in Paris at the end of July.
“Inspired by the sportsmanship and discipline of high-performance athletes, we explore how neuroscience principles can be applied beyond sports. Through inspiring stories and practical strategies, we seek to provide readers with tools to maximize their potential, overcome challenges, and achieve goals with greater clarity and determination,” concludes Marina.
Service
“The Brain in Action – The Secrets to a High-Performance Mind,” from Conectomus, is now available in bookstores nationwide and promises to be a must-read for those seeking to maximize their personal and professional potential. The online version of the book can be purchased through Conectomus publisher website.
Price of the physical version: R$ 87.00
Digital version price: R$ 56.00
About Marina Marzotto Mezzetti
Marina is a neuroscience specialist and leader of the Neuro(efi)ciencia company. Recognized for pioneering the implementation of the Gross National Happiness (GNH) index in Brazil, she has been a tireless advocate for more balanced and effective work practices. Her 4×3 work model challenges conventional norms by promoting a work style that prioritizes work-life balance. Marina brings practical teachings, empowering people to achieve a more balanced and successful life through the principles of neuroscience.
Website: https://www.instagram.com/neuroeficiencia_/
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
