Circular Fashion: Discover the Trend That Encourages Conscious Consumption and Sustainability

Circular Fashion: Discover the Trend That Encourages Conscious Consumption and Sustainability

Have you ever heard of circular fashion? The trend presents itself as an innovative and promising model for the future of the fashion industry, seeking to reduce the environmental and social impacts of the sector. In addition to reducing excessive consumption, you can still look elegant while spending much less.




But what is circular fashion after all? The idea is not to throw away clothes you no longer wear, but rather to put them back into the market. This way, someone else can buy the item you no longer use.

NĂ¡chila Oliveira, founding partner of the EcoPower Group, which has now launched “ReUs”, a brand that follows the trend, commented on the importance of this practice.

“We try to work with the reuse of pieces that are no longer used by their previous owner, but that will still be part of other people’s history. We are committed to socio-environmental responsibility, as we contribute to the reduction of polluting emissions into the environment and continue to give other people the opportunity to have exclusive and quality pieces, paying a fairer and more accessible price,” said the entrepreneur.

“ReUs” encourages conscious consumption by selling used or used, but in excellent condition, clothing as well as new items. The collection includes clothing and accessories for women, men and children.

Source: Terra

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